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Clean Weekend Sweep for CBS

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THE PROGRAMMING INSIDER

Monday, March 28, 2011

 
Primetime Ratings:
Weekend Results
 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Jordan’s Dad
_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Results
 
Friday 3/25/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    5.0/ 9

NBC   5.0/ 9
ABC   3.1/ 6
Fox     2.4/ 4
CW     0.8/ 1
 

CBS: 8.03 million, NBC: 7.59, ABC: 4.77, Fox: 3.97, CW: 1.29

 

-Adults 18-49:

CBS: 2.7 rating/9 share, NBC: 1.6/ 5, Fox: 1.5/ 5, CW: 0.5/ 2

 
--------------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

2011 NCAA Basketball (CBS)

 

-Friday’s Losers (excluding repeats):
Shark Tank (ABC), Kitchen Nightmares (Fox), Primetime: What Would You Do? (ABC), Fringe (Fox), 20/20 (ABC)

 
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-Ratings Breakdown:

The ongoing 2011 NCAA Basketball Tournament on CBS (which aired only on the Eye net and TBS on Friday) led the troops, with an estimated 8.03 million viewers and a 2.7 rating/9 share among adults 18-49 from 8-11 p.m.  Here is the half-hour breakdown:

 

NCAA Basketball (CBS)

 8:00 p.m. – Viewers: 6.36 million (#1), A18-49: 2.0/ 8 (#1)

 8:30 p.m. – Viewers: 6.99 million (#1), A18-49: 2.1/ 7 (#1)

 9:00 p.m. – Viewers: 7.04 million (#2), A18-49: 2.3/ 7 (#1)

 9:30 p.m. – Viewers: 7.84 million (#2), A18-49: 2.6/ 8 (#1)

10:00 p.m. – Viewers: 10.14 million (#1), A18-49: 3.5/11 (#1)

10:30 p.m. – Viewers: 9.78 million (#1), A18-49: 3.5/11 (#1)

 

In time period-premiere news, Shark Tank on ABC moved into the Friday 8 p.m. hour (in place of Superanny) with 4.83 million viewers (#3) and a fourth-place 1.2/ 4 among adults 18-49. Although ABC is reporting the network’s largest audience in the time period with regular programming since mid-November, don’t forget how low the bar is. Next on ABC was Primetime: What Would You Do? (Viewers: #3, 4.45 million; A18-49: #4, 1.3/ 4 at 9 p.m.), followed by granddaddy 20/20 at a slightly higher 5.04 million viewers (#3) and a 1.4/ 4 in the demo (#3). Needless to say, this is not a positive night for ABC.

 

NBC had an above-average Friday with its combination of Who Do You Think You Are? (Viewers: #2, 6.55 million; A18-49: #3, 1.3/ 5 at 8 p.m.) and another two-hour edition of Dateline (Viewers: #1, 8.11 million; A18-49: #2, 1.8/ 6 from 9-11 p.m.), which performed by half-hour as follows:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 7.48 million (#1), A18-49: 1.6/ 5 (#2)

 9:30 p.m. – Viewers: 8.50 million (#1), A18-49: 1.8/ 6 (#2)

10:00 p.m. – Viewers: 7.87 million (#2), A18-49: 1.7/ 5 (#2)

10:30 p.m. – Viewers: 8.59 million (#2), A18-49: 1.9/ 6 (#2)

 

Elsewhere, Fox aired its line-up of Kitchen Nightmares (Viewers: #4, 4.07 million; A18-49: #2, 1.5/ 6) and just renewed Fringe (Viewers: #4, 3.88 million; A18-49: #3, 1.5/ 5). And The CW filled the evening with repeats of Smallville (Viewers: #5, 1.47 million; A18-49: #5, 0.6/ 2) and Supernatural (Viewers: #5, 1.12 million; A18-49: #5, 0.5/ 1).

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 3/26/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    2.9/ 5
NBC 2.9/ 5
ABC 2.8/ 5
 

-Total Viewers:

CBS: 7.39 million, Fox: 4.71, NBC: 4.41, ABC: 4.44

 

-Adults 18-49:

CBS: 2.2 rating/8 share, Fox: 1.5/ 6, ABC: 1.0/ 4, NBC: 0.7/ 3

 
---------------
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
---------------
 
-Saturday’s Winners:
2011 NCAA Basketball (CBS)
 

-Saturday’s Losers (excluding repeats):

No Ordinary Family (ABC)
 
----------
 
-Ratings Breakdown:

Basketball-ignited CBS led this final Saturday in March, with an estimated 9.49 million viewers and a 3.1 rating/11 share among adults 18-49 from 8-9:30 p.m. (Results from 6:40-8 p.m. were not available at press time).  Keep in mind that basketball only aired on CBS on Saturday. Here is the half-hour breakdown:

 

NCAA Basketball (CBS)

 8:00 p.m. – Viewers: 8.99 million (#1), A18-49: 3.0/11 (#1)

 8:30 p.m. – Viewers: 9.62 million (#1), A18-49: 3.1/11 (#1)

 9:00 p.m. – Viewers: 9.87 million (#1), A18-49: 3.2/11 (#1)

 

Next on CBS was a repeat of Criminal Minds (Viewers: 5.32 million; A18-49: 1.4/ 5 from 9:30-10:30 p.m.), followed by 48 Hours Mystery (Viewers: #2, 5.21 million; A18-49: #1 1.3/ 4 in the 10:30 p.m. half-hour), which are both approximate because of the basketball lead-in.

 

Elsewhere, Fox finished second with its combination of two repeat episodes of Cops (Viewers: #2, avg. 4.61 million; A18-49: #2, avg. 1.5/ 6) and America’s Most Wanted (Viewers: #3, 4.80 million; A18-49: #2, 1.6/ 5). NBC filled the evening with repeats of Harry’s Law (Viewers: #4, 4.13 million; A18-49: #4, 0.6/ 2), Law & Order: Los Angeles (Viewers: #4, 3.96 million; A18-49: #4, 0.5/ 2) and Law & Order: SVU (Viewers: #2, 5.15 million; A18-49: #2, 1.1/ 4). And ABC aired repeats of the season-premiere of Dancing with the Stars (Viewers: #2, 4.90 million; A18-49: #3, 1.0/ 4 from 8-10 p.m.) and an original installment of No Ordinary Family (Viewers: #3, 3.52 million; A18-49: #3, 1.0/ 3), which is about to face the chopping block. When a network schedules an original episode of a scripted drama on Saturday, it is just burning it off.

 

Source: Nielsen Media Research data (R = repeat)

 
-------------------------
 

Sunday 3/27/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 8.1/13
NBC 4.6/ 7
ABC 3.8/ 6
Fox    2.9/ 5
 

-Percent Change From the Year-Ago Evening (Sunday, March 28, 2010):

NBC: + 5, Fox: + 4, ABC: no change, CBS: -17
 
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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, March 27, 2011.

 
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-Yesterday’s Winners:

60 Minutes (CBS), The Amazing Race (CBS), Undercover Boss (CBS), CSI: Miami (CBS), Celebrity Apprentice (NBC)

 
-Honorable Mention:
Secret Millionaire (ABC),
 

-Yesterday’s Losers:

Dateline (NBC), America’s Next Great Restaurant (NBC), Bob’s Burgers (Fox)

 

----------
 

-Ratings Breakdown:

It was an easy Sunday overnight victory for CBS, which outdelivered second-place NBC by a hefty 76 percent. But an approximate 15-minute late start in primetime means that all results for the Eye net are estimated. Third overall was ABC, followed by demo-friendly Fox at a mere 2.9 rating/5 share from 7-10 p.m.

 

Keeping in mind that the individual show ratings for CBS are approximate due to an estimated 15-minute basketball overrun, here are the results by half-hour:

 
CBS/Sunday

 7:00 p.m. – Basketball/60 Minutes: 11.8/21 (#1)

 7:30 p.m. – 60 Minutes: 10.2/17 (#1)

 8:00 p.m. – 60 Minutes/The Amazing Race: 8.9/14 (#1)

 8:30 p.m. – The Amazing Race: 6.7/11 (#2)

 9:00 p.m. – The Amazing Race/Undercover Boss: 7.1/11 (#1)

 9:30 p.m. – Undercover Boss: 6.6/10 (#1)

10:00 p.m. – Undercover Boss/CSI: Miami: 7.3/12 (#1)

10:30 p.m. – CSI: Miami: 6.6/11 (#2)

 

NBC had little traction in the 7-9 p.m. block as a result of Dateline (#3: 2.8/ 5) and America’s Next Great Restaurant (#4: 2.7/ 4). But the news was positive from 9-11 p.m., with must see Celebrity Apprentice at a 6.5/11, building by half-hour as follows:

 

Celebrity Apprentice (NBC)

 9:00 p.m.: 5.8/ 9 (#2)
 9:30 p.m.: 6.2/10 (#2)

10:00 p.m.: 6.8/11 (#2)

10:30 p.m.: 7.2/12 (#1)

 

Over at ABC, week four of Secret Millionaire dipped to second overall in the overnights from 8-9 p.m., with a still solid 6.3/10. Comparably, that built by 47 percent from the 7:30 p.m. portion of America’s Funniest Home Videos (4.3/ 7). But in just four weeks, Secret Millionaire has dipped by 24 percent (8.3/13 to 6.3.10). Overall, aforementioned lead-in America’s Funniest Home Videos averaged a second-place 4.1/ 7 from 7-8 p.m.

 

Capping off the evening for ABC were repeats of Desperate Housewives (#4: 2.9/ 5) and Brothers & Sisters (#3: 2.0/ 3) from 9-11 p.m. Look for an original installment of Desperate Housewives followed by episode two of crime solver Body of Proof in the Sunday 9-11 p.m. block on ABC next week.

 

Last least in the metered markets was Fox with its combination of repeats of The Simpsons (#4: 2.0/ 4) and American Dad (#4: 2.2/ 4) from 7-8 p.m., followed by the 8-10 p.m. rotation of The Simpsons (#3: 3.7/ 6), Bob’s Burgers (#3t, 2.8/ 4), a repeat of Family Guy (#3: 3.5/ 5) and an original installment of American Dad (#3: 3.2/ 5).

 
Source: Nielsen Media Research data
____________________________________________________________________________
 
Ratings Box:
What’s Hot/What’s Not
 
-Most Watched Basketball Tournament Since 2005:

Boosted by the expanded coverage on CBS, TNT, TBS and TruTV, CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship is now the most-watched tournament since 2005. Based on the fast affiliate results from March 15 through March 26, the tournament is averaging 9.1 million total viewers -- up 11 percent from the 8.2 million on CBS one year earlier. The overall tournament, average to-date, including the First Four, is averaging a 5.9 rating/13 share. Comparably, that is up by 13 percent from one year earlier.

 

Coverage of the regional finals on CBS on Saturday, March 26 averaged 9.9 million total viewers, the highest viewer average for the Saturday regional finals since 2005 (when both games went to OT).

 
----------
 
-Strong Season Ender for Jersey Shore:

The third season of MTV mega-hit Jersey Shore concluded on Thursday, March 24 with a considerable 7.61 million viewers in the 10 p.m. hour. Comparably, that the bested the second most-watched regularly scheduled series of the evening (USA’s Fairly Legal, 4.08 million) by 3.53 million viewers. 

 
Source: Nielsen Media Research data
____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Monday 3/28/11

 
ABC:

 8:00 p.m. Dancing with the Stars

10:00 p.m. Castle
 
CBS:

 8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. Mad Love

 9:00 p.m. Two and a Half Men (R)

 9:30 p.m. Mike & Molly (R)

10:00 p.m. Hawaii Five-O (R)
 
NBC:

 8:00 p.m. All Together Now: A Celebration of Service

 9:00 p.m. The Event

10:00 p.m. Harry’s Law
 
Fox:

 8:00 p.m. House (R)

 9:00 p.m. The Chicago Code (R)

 
CW:

 8:00 p.m. 90210 (R)

 9:00 p.m. Gossip Girl (R)

 
_____________________________________________________________________
 

TV Tidbits:

Notes of Interest
 
-CBS Renewals:

CBS has picked-up non-scripted series The Amazing Race and Undercover Boss for the 2011-12 season, with The Amazing Race picked-up for edition No. 19 and Undercover Boss season No. 3. Veteran Survivor was already renewed for editions No. 23 and 24. 

 

-ABC Announces Summer Schedule:

ABC has unveiled its original summer programming plans, which will include five new series (101 Ways to Leave a Game Show, Expedition Impossible, The Hot Zone, America’s Karaoke Challenge and spin-off Extreme Makeover: Weight Loss Edition); original episodes of Wipeout; and new seasons of The Bachelorette, Canadian scripted crime solver Rookie Blue and Bachelor Pad. Here is the selected time periods (with new shows in caps), followed by the new series descriptions.

 
Monday (effective May 23)

 8:00 p.m.: EXTREME MAKEOVER: WEIGHT LOSS EDITION

 9:00 p.m.: The Bachelorette (season premiere, two hours)

 
Thursday (effective June 16)
 8:00 p.m.: Wipeout
 9:00 p.m.: 101 WAYS TO LEAVE A GAME SHOW

10:00 p.m.: Rookie Blue (second season premiere)

 
Tuesday (effective June 21)
10:00 p.m.: THE HOT ZONE
 
Thursday (effective July 28)

 9:00 p.m.: TAKE THE MONEY AND RUN (which will debut on August 4 if there is a Game 7 of the NBA Finals)

 
Monday (effective August 8)

 8:00 p.m. Bachelor Pad (second season premiere, two hours)

 
 
New Series Descriptions
 

Extreme Makeover: Wight Loss Edition

The amazing makeover of eight “super obese” people is video documented over a period of 365 days.

 

100 Ways to Leave a Game Show’

Contestants compete in one of the most insane game shows in the history of television for a chance to win $50,000.

 
Expedition Impossible

Thirteen teams of three race on an expedition across vast deserts, snow capped mountains and through raging rivers, with a new stage of the expedition revealed each week. Dave Salmoni hosts.

 
The Hot Zone

The only military hospital providing advanced surgical care in all of Southern Afghanistan in 2006 is the setting of this medical drama. 

 
Take the Money and Run

Investigative professionals are pit against everyday people trying to win $100,000 in this reality/competition from the producers of The Amazing Race and the CSI franchise.

______________________________________________________________________
 

TV Trivia Time:

Jordan’s Dad
 

Who played Jordan Cavanaugh’s father on NBC crime solver Crossing Jordan?

 

a)      Ed Asner

b)      Mike Farrell

c)      Ken Howard

d)      Peter Graves

e)      Elliott Gould

 

The answer to Friday’s question…

 

What was MacGyver’s first name on 1985-92 ABC action/adventure MacGyver?

 

a)      Angus

b)      Cosmo

c)      Leslie

d)      Sam

e)      William

 

Is: a) Angus. MacGyver’s first name was not revealed until the final season.

 
-Current kudos goes to:

Steve Albright, Janice Barney, Lauren Bergman, Kimay Bloch, John Brooker, James Davison, Andy Ehlen, David Friedlander, George Gardner, Adam Giagni, Gail Goins, Maureen Goldman, David Jackino, Synda Kollman, Steve Kurtzer, Rick Locke, Richard Mann, Arianna Mattson, Mark Misiano, Anne Moynihan, Michael Murphy, Tony Naldrett, Bill Nuss, Alan Perris, Con Rigg, Colleen Roth, Maxine Shulman, Mark Simmons, Jeff Stuewe, Ivan Tafur, Ronnie Tallant, Larry Weinstock