NEW YORK Next New Networks, a start-up digital media venture that has launched more than a dozen niche Web networks in the last year-plus, has installed former Magna Global Worldwide chairman and CEO Bill Cella on its advisory board.
Cella, who most recently formed his own ad sales consultancy (The Cella Group), will help bring that expertise to Next New, which has built a loyal audience for several of its vertical networks but is still in the midst of establishing its advertising base.
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