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CBS Wins Week 2 of New Season

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THE PROGRAMMING INSIDER

Wednesday, October 6, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Rock Sold Glee on Fox

 
National Ratings in Prime-Time:

Week of September 27, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Life After Cheers
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Rock Sold Glee on Fox

 

Tuesday 10/05/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 10.7/17
ABC   7.9/12
Fox     5.7/ 9
NBC   4.3/ 7
CW    1.3/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, October 6, 2009):

Fox: +50, ABC: +41, CW: no change, CBS: - 1, NBC: -10
 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Still Has Potential:

No Ordinary Family (ABC)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW), Detroit 1-8-7 (ABC), Parenthood (NBC)

 
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-Ratings Breakdown:
CBS remains the network to beat in the Tuesday overnights, with an advantage over second-place ABC last night of 35 percent. But the home of Glee, Fox, is poised for victory among adults 18-49 (despite the ongoing failure of freshman lead-out sitcoms Raising Hope and Running Wilde). Third overall in the overnights was Fox, followed by NBC and The CW.

 

CBS’ NCIS stood well above the competition at 8 p.m. in the overnights, with a 12.6 rating/20 share, but Fox’s competing Glee (#2: 8.1/12) has a lock among adults 18-49. Next on CBS was spin-off NCIS: Los Angeles (#2: 10.5/16 at 9 p.m.), which trailed ABC’s competing Dancing with the Stars (#1: 12.0/18) by 12 percent, followed by The Good Wife at a dominant 9.3/16 at 10 p.m. Consider this another Tuesday of all “winners” on CBS.

 

In week two news, ABC’s No Ordinary Family finished third in the overnights, with a 5.9/ 9 at 8 p.m. One week earlier, it kicked-off with a 7.4/11, so this was a loss of 20 percent. But compared to year-ago occupant Shark Tank (3.5/ 6 on Oct. 6, 2009), it was an increase of a hefty 69 percent for No Ordinary Family. 

 

Next on ABC was aforementioned Dancing with the Stars (#1: 12.0/18 – so long, Margaret Cho), followed by week three of Detroit 1-8-7 at a series-low (and distant second-place) 5.7/10 at 10 p.m. Comparably, retention for Detroit 1-8-7 out pf the 9:30 p.m. portion of Dancing with the Stars (12.4/19) was only 46 percent, and the crime-solver dipped by 19 percent at 10:30 p.m. (6.3/10 to 5.1/ 9). Take a look at the three-week overnight track:

 

Detroit 1-8-7 (ABC) – Tues. 10 p.m.

9/21/10: 7.1/12
9/28/10: 6.1/10
10/05/10: 5.7/10
 

Needless to say, ABC could do better Tuesday at 10 p.m. out of blockbuster Dancing with the Stars.

 

Over at Fox, the stellar 8.1/12 in the overnights for Glee at 8 p.m. was completely wasted on lead-out sitcoms Raising Hope (#4: 4.1/ 6) and Running Wilde (#4: 2.6/ 4) from 9-10 p.m., which were both series lows. Here are the three-week overnight tracks:

 
Raising Hope (Fox) – Tues. 9 p.m.
 9/21/10: 4.9/ 7
 9/28/10: 4.8/ 7
10/05/10: 4.1/ 6
 

Running Wilde (Fox) – Tues. 9:30 p.m.

9/21/10: 3.9/ 6
9/28/10: 3.3/ 5
10/05/10: 2.6/ 4
 

One year earlier, the fall 2009 edition of So You Think You Can Dance averaged a 3.3/ 5 on Oct. 6, 2009, but the lead-in support was only a 4.3/ 7 from Hell’s Kitchen. Retention for Raising Hope out of the 8:30 p.m. portion of Glee (8.2/12) was only 50 percent.

 

Next was NBC care of inspirational The Biggest Loser at a below-average 4.6/ 7 in the overnights from 8-10 p.m. One year earlier, it averaged a 4.9/ 8 on Oct. 6, 2009. Here is the half-hour breakdown:

 
The Biggest Loser (NBC):
8:00 p.m.: 4.5/ 7 (#4)
8:30 p.m.: 4.5/ 7 (#4)
9:00 p.m.: 4.7/ 7 (#3)
9:30 p.m.: 4.8/ 7 (#3)
 

Capping off the evening for NBC was family drama Parenthood at a distant last-place 3.8/ 6 at 10 p.m. One year earlier, failed occupant The Jay Leno Show averaged a 4.4/ 7 in the overnights on Oct. 6, 2009.

 

The CW closed the night with its struggling combination of One Tree Hill (#5: 1.5/ 2), which should have called it quits by now, and sophomore Life Unexpected (#5: 1.2/ 2), which deserves better lead-in support.

  

Source: Nielsen Media Research data (R = repeat)

 
 

National Ratings in Prime-Time:

Week of September 27, 2010

 

CBS dominated this second week of the 2010-11 season, with a first-place finish in households, total viewers, adults 18-49 and adults 25-54. Excluding a flat performance in households, minor year-to-year growth was the visible pattern for CBS. Fox was down, but still dominant among adults 18-34 with losses of 4 to 10 percent from the comparable year-ago week. 

 

Led by 20.93 million viewers for Chicago at the New York Giants on Sunday Night Football, NBC finished close to year-ago levels, with as high as a second-place finish in adults 25-54 (tied with ABC) and adults 18-34. ABC was down across the board, with a second-place finish in three of the five surveyed categories: households, total viewers and adults 25-54 (tied with NBC). Last place The CW was on par with year-ago levels. 

 

There were two series-premieres this week, ABC’s No Ordinary Family and NBC’s Law & Order: Los Angeles, and they were both adequately sampled (see New Series Scorecard below). And there were the second (and final) telecasts of the first two freshman casualties: Fox’s Lone Star and ABC’s My Generation. 

 

In season-premiere news, CBS’ relocated CSI: Miami is off to a positive start as the Sunday 10 p.m. occupant with 11.75 million viewers (#31 overall) and a 3.2 rating/8 share among adults 18-49 (tied for #26). Comparably, that was a notable increase from year-ago occupant Cold Case. CBS was also alive on struggling Saturday, with the Florida/Alabama College Football match-up at 8.59 million viewers (#41) and a 2.9/10 in the demo (#37t). For a Saturday, this is good news.

 

Over at ABC, veteran America’s Funniest Home Videos opened its new season with a below-average 7.14 million viewers (#49) and a 1.9/ 6 among adults 18-49 (tied for #59) in the Sunday 7 p.m. 

 

What follows are the final national ratings for the week of September 27, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series scorecard, the top 30 rated programs for the week, and the top rated networks on basic cable.    

 

CBS: 7.2 rating/12 share (no change), ABC: 5.8/10 (- 6), NBC: 5.1/ 9 (+ 4), Fox: 4.3/ 7 (- 4), CW: 1.5/ 2 (no change)

-Total Viewers:

CBS: 11.85 million (+ 4), ABC: 9.16 (- 5), NBC: 8.13 (+ 4), Fox: 7.12 (- 7), CW: 2.28 (no change)

 

-Adults 18-49:

CBS: 3.1 rating/9 share (+ 7), Fox: 2.8/ 8 (-10), NBC: 2.7/ 8 (no change), ABC: 2.6/ 8 (-10), CW: 1.1/ 3 (no change)

 

-Adults 25-54:

CBS: 4.0/11 (+ 5), NBC: 3.2/ 9 (+ 3), ABC: 3.2/ 9 (- 9), Fox: 3.0/ 8 (- 6), CW: 1.0/ 3 (+11)

 

-Adults 18-34:

Fox: 2.7/ 9 (-10), NBC: 2.2/ 7 (- 4), CBS: 2.1/ 7 (+17), ABC: 2.0/ 7 (-13), CW: 1.2/ 4 (-14)

 
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New Series Scorecard (in order of total viewers)

Grades are based on competitive time period rank; retention from the lead-in (if not the 8 p.m. show), the recent and year-ago time period; and the buzz factor, if any. 

 
Hawaii Five-O (CBS) – Mon. 10 p.m.

Viewers: 12.72 million (#15), A18-49: 3.6/10 (#21t)

 

Grade: A-

 
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Blue Bloods (CBS) – Fri. 10 p.m.

Viewers: 11.32 million (#22), A18-49: 2.0/ 7 (#55t)

 
Grade: B+
 
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Mike & Molly (CBS) – Mon. 9:30 p.m.

Viewers: 11.12 million (#23), A18-49: 3.7/ 9 (#18t)

 

Grade: B

 
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No Ordinary Family (ABC) – Tues. 8 p.m. (series premiere)

Viewers: 10.69 million (#26), A18-49: 3.2/ 9 (#26t)

 

Grade: B+

 
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Law & Order: Los Angeles (NBC) – Wed. 10 p.m. (series premiere)

Viewers: 10.64 million (#28), A18-49: 3.2/10 (#26t)

 

Grade: B+

 
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$#*! My Dad Says (CBS) – Thurs. 8:30 p.m.

Viewers: 10.43 million (#29), A18-49: 3.3/10 (#25)

 

Grade: B-

 
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The Defenders (CBS) – Wed. 10 p.m.

Viewers: 10.41 million (#30), A18-49: 2.5/ 8 (#48t)

 

Grade: B-

 
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The Event (NBC) – Mon. 9 p.m.

Viewers: 9.06 million (#36), A18-49: 2.9/ 7 (#37t)

 

Grade: B

 
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Detroit 1-8-7 (ABC) – Tues. 10 p.m.

Viewers: 8.71 million (#38), A18-49: 2.1/ 6 (#53t)

 

Grade: C-

 
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Undercovers (NBC) – Wed. 8 p.m.

Viewers: 7.24 million (#47), A18-49: 1.6/ 5 (#65t)

 

Grade: D

 
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Raising Hope (Fox) – Tues. 9 p.m.

Viewers: 7.08 million (#50), A18-49: 3.1/8 (#30t)

 

Grade: C-

 
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Better with You (ABC) – Wed. 8:30 p.m.

Viewers: 6.99 million (#51), A18-49: 2.2/ 7 (#52)

 

Grade: C-

 
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Outsourced (NBC) – Thurs. 9:30 p.m.

Viewers: 5.85 million (#61), A18-49: 2.8/ 8 (#39t)

 

Grade: C-

 
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Outlaw (NBC) – Fri. 10 p.m.

Viewers: 4.72 million (#68), A18-49: 1.0/ 4 (#79t)

 

Grade: F

 
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The Whole Truth (ABC) – Wed. 10 p.m.

Viewers: 4.58 million (#70), A18-49: 1.2/ 4 (#75t)

 

Grade: F

 
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Running Wilde (Fox) – Tues. 9:30 p.m.

Viewers: 4.47 million (#74), A18-49: 1.9/ 5 (#59t)

 

Grade: F

 
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My Generation (ABC) – Thurs. 8 p.m.

Viewers: 3.81 million (#78), A18-49: 1.1/ 3 (#77t)

 

Grade: F

Canceled
 
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Lone Star (Fox) – Mon. 9 p.m.

Viewers: 3.23 million (#80), A18-49: 1.0/ 3 (#79t)

 

Grade: F

Canceled
 
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Nikita (CW) – Thurs. 9 p.m.

Viewers: 2.68 million (#86), A18-49: 1.0/ 3 (#79t)

 

Grade: C

 
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Hellcats (CW) – Tues. 9 p.m.

Viewers: 2.22 million (#92), A18-49: 0.9/ 3 (#88t)

 

Grade: D+

 
--------------------
 

Top 30 Rankings

 

-Total Viewers:

Dancing With the Stars – Monday (ABC): 21.34 million, Sunday Night Football (NBC, Chicago at New York Giants): 20.93, NCIS (CBS): 19.15, Dancing With the Stars – Tuesday (ABC): 17.34, NCIS: Los Angeles (CBS): 16.50, The Mentalist (CBS): 14.65, Criminal Minds (CBS): 14.57, Two and a Half Men (CBS): 13.91, Glee (Fox): 13.51, CSI (CBS) and Undercover Boss (CBS): 13.41 each, Desperate Housewives (ABC): 13.23, The Big Bang Theory (CBS): 13.06, The Good Wife (CBS): 12.84, Hawaii Five-O (CBS): 12.72, Grey’s Anatomy (ABC): 12.53, Survivor: Nicaragua (CBS) and 60 Minutes (CBS): 12.26 each, Modern Family (ABC) and The OT (Fox): 11.92 each, CSI: Miami (CBS, season premiere): 11.75, Blue Bloods (CBS): 11.32, Mike & Molly (CBS): 11.12, Castle (ABC): 11.08, Football Night in America, Part 3 (NBC): 10.77, No Ordinary Family (ABC, series premiere): 10.69, The Amazing Race (CBS): 10.67, Law & Order: Los Angeles (NBC, series premiere): 10.64, $#*! My Dad Says (CBS): 10.43, The Defenders (CBS): 10.41

 
 -Adults 18-49:

Sunday Night Football (NBC, Chicago at New York Giants): 8.0 rating/20 share, Glee (Fox): 5.9/17, The OT (Fox): 5.0/16, Dancing With the Stars – Monday (ABC) and Two and a Half Men (CBS): 4.8/12 each, Modern Family (ABC): 4.6/13, Grey’s Anatomy (ABC): 4.6/12, The Big Bang Theory (CBS): 4.4/12, Desperate Housewives (ABC): 4.4/10, The Simpsons (Fox): 4.2/11, NCIS (CBS): 4.1/12, Undercover Boss (CBS) and Family Guy (Fox): 4.0/10 each, How I Met Your Mother (CBS) and Football Night in America, Part 3 (NBC): 3.9/11 each, House (Fox): 3.8/10, NCIS: Los Angeles (CBS) and The Office (NBC): 3.7/10 each, Mike & Molly (CBS): 3.7/ 9, Hawaii Five-O (CBS): 3.6/10, Survivor: Nicaragua (CBS): 3.5/11, The Amazing Race (CBS): 3.4/ 9, $#*! My Dad Says (CBS): 3.3/10, Law & Order: Los Angeles (NBC, series premiere): 3.2/10, No Ordinary Family (ABC, series premiere): 3.2/ 9, Rules of Engagement (CBS) and CSI: Miami (CBS, season premiere): 3.2/ 8 each, Raising Hope (Fox), CSI (CBS) and The Cleveland Show (Fox): 3.1/ 8 each

 

--------------------

 
CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of September 27 based on total viewers and the three key demos:

 

Total Viewers:

ESPN: 3.61 million, USA: 2.52, Disney: 2.51, Fox News: 1.98, Mick at Nite: 1.56, TNT: 1.50, History: 1.47, TBS: 1.46, A&E: 1.40, Cartoon: 1.29

 

Adults 18-49:

ESPN: 1.81 million, USA: 928,000, TBS: 860,000, MTV: 841,000, History: 693,000, FX: 635,000, TNT: 612,000, A&E: 591,000, Comedy Central: 554,000, TLC: 533,000

 

Adults 25-54:

ESPN: 1.85 million, USA: 1.03 million, TBS: 758,000, History: 739,000, TNT: 679,000, A&E: 647,000, FX: 588,000, Syfy: 547,000, Food Network and TLC: 521,000 each

 

Adults 18-34:

ESPN: 903,000, MTV: 672,000, TBS: 499,000, USA: 421,000, Comedy Central: 375,000, FX: 327,000, Disney: 307,000, History: 293,000, A&E: 280,000, TLC: 277,000

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-National Ratings in Syndication – Week of September 20:

What follows are the top 20 rated programs in households (first-run and off-network) for the week of Sept. 20:

 

Wheel of Fortune (CBS Television Distribution): 6.4 rating, Jeopardy (CBS): 5.5, Two and a Half Men (Warner Bros.): 5.3, Judge Judy (CBS): 4.5, Oprah (CBS): 4.4, Family Guy – Weekend (Twentieth): 4.0, Entertainment Tonight (CBS): 3.9, Two and a Half Men – Weekend B (Warner Bros.): 3.0, Inside Edition (CBS) and Made in Hollywood (CEC): 2.9 each, Criminal Minds (CBS): 2.8, Two and a Half Men – Weekend A (Warner Bros.): 2.7, Everybody Loves Raymond (CBS): 2.6, Dr. Phil (CBS) and My Wife and Kids (Disney-ABC): 2.5, Live with Regis & Kelly (Disney-ABC), Seinfeld (Sony Pictures Television) and George Lopez (Warner Bros.): 2.4 each

 
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-Univision – Week of Sept. 27:

Based on the Live Plus Same Day ratings for the week of Sept. 27, Univision ranked fifth among the broadcast networks (ahead of The CW) in total viewers (4.0 million), adults 18-49 (2.2 million) and adults 18-34 (1.2 million); and first in kids 2-11, with 504,000 viewers in the demo. Year-to-year, the Spanish speaking network built by 8 percent among adults 18-49, which was more than any of the competitors. 

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 10/06/10

 
 8:30 p.m. Better with You
 9:00 p.m. Modern Family

 9:30 p.m. Cougar Town

10:00 p.m. The Whole Truth

 
CBS:
 8:00 p.m. Survivor: Nicaragua
 9:00 p.m. Criminal Minds

10:00 p.m. The Defenders

 
NBC:
 8:00 p.m. Undercovers
 9:00 p.m. Law & Order: SVU

10:00 p.m. Law & Order: Los Angeles

 
Fox:
 8:00 p.m. Hell’s Kitchen (two episodes)
 
CW
 8:00 p.m. America’s Next Top Model

 9:00 p.m. Hellcats

______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Kourtney and Kim Take New York on E!:

If you are a fan of E!’s Keeping Up with the Kardashians, you may have noticed talk of older sister Kourtney moving to New York. Well, guess what? She is heading to the Big Apple and onto E! spin-off series Kourtney and Kim Take New York in 2011. So, the next time there is trouble with boyfriend Scott (and trust me, there will be), sister Kim will be on hand to calm the chaos. 

 

-Double Dose of Grey’s Anatomy on Thursday:

ABC will fill the Thursday 8 p.m. hour vacated by canceled My Generation with a repeat of Grey’s Anatomy for at least the next two weeks. 

 

-Hallmark’s Christmas at Canaan Honored at the CableFAX Program Awards:

Original Hallmark Channel movie Christmas in Canaan was named “Best Show or Series: Family Friendly” at the 3rd annual CableFAX Program Awards. Billy Ray Cyrus, who was featured in the movie, will reprise his role as a farmer in Canaan, Texas during the civil rights movement for the sequel, which will air in 2011. 

 
__________________________________________________________________
 
TV Trivia Time:
Life After Cheers
 

Which one of the following series did not feature an actor from Cheers?

 

a)      Good Morning, Miami

b)      Ink

c)      Kate Brasher

d)      Kelly Kelly

e)      Modern Men

 

The answer to yesterday’s question…

 

Which one of the following TV characters only stayed in school through the sixth grade?

 
a)      Jethro Bodine
b)      Archie Bunker
c)      Lilimae Clements
d)      Charles Ingalls
e)      Goober Pyle
 

Is: a) Jethro Bodine from The Beverly Hillbillies. All together now…

Come and listen to a story about a man named Jed
A poor mountaineer, barely kept his family fed,
Then one day he was shootin' at some food,
And up through the ground came a bubblin' crude.


Oil that is, black gold, Texas tea.


Well the first thing you know ol' Jed's a millionaire,
Kinfolk said Jed move away from there
Said Californy is the place you ought to be
So they loaded up the truck and moved to Beverly.


Hills, that is.
Swimmin' pools, movie stars.

The Beverly Hillbillies!

 
-Current kudos goes to:

Steve Albright, Mary Bancroft, Janice Barney, Bobby Bernard, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, Larry Collins, Tom Condosta, Harold Cooper, Kay Copeland, Ric Dittman, Mike Dugger, John Ferlazzo, Julie Friedlander, Maureen Goldman, Michael Grewe, Ed Griffis, Scott Hamula, Brad Hight, Bob Ingersoll, Deb Kainer, Kathryn Kieser, Mary Kinoshita, Rick Locke, Melinda Lujan, Patty Lynch, Tracie Millen, Debbie Mirr, Michael Natale, Alan Perris, Amy Preisendefer, Bruce Robinson, Tina Rolon, Colleen Roth, Neal Sabin, Anthony Salerno, Maxine Shulman, Mike Stallcup, Michelle Stanton, Melissa Toyofuku, Tammy Wiard, John Wick, Abbott Wool