CBS Wins Monday Overnights | Adweek CBS Wins Monday Overnights | Adweek
Advertisement

CBS Wins Monday Overnights

Advertisement

THE PROGRAMMING INSIDER

Tuesday, July 7, 2009

 

Prime-Time Metered Market Monday Ratings:

CBS Wins; 69 Percent of the Line-Up in Repeats

 
Ratings Box:

What's Hot/What's Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Small Screen Presidents

__________________________________________________________________________
 

CBS Wins; 69 Percent of the Line-Up in Repeats

 
Monday 7/06/09
 

              HH
          Rtg/Shr

CBS    5.1/ 9
ABC   4.0/ 7
NBC   3.8/ 6
Fox     2.6/ 4
CW     0.5/ 1
 
----------
 

-Percent Change From the Year-Ago Evening (Monday, July 7, 2008):

NBC: + 9, CBS: + 4, ABC: -39, CW: -50, Fox: -52

 
----------
 

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, July 6, 2009.   

 
 
-Ratings Breakdown:

CBS continued its Monday overnight winning streak, with a noticeable 27 percent advantage over second-place ABC. Third in the metered markets was NBC, followed by Fox and almost invisible The CW.

 

CBS was in all repeats with its regularly scheduled line-up of How I Met Your Mother (#2: 3.6 rating/6 share), Rules of Engagement (#2: 3.7/ 6), Two and a Half Men (#1: 6.2/10), The Big Bang Theory (#1: 5.3/ 9) and CSI: Miami (#1: 5.9/10). As I have said countless times (I am a Virgo…we repeat ourselves constantly), moving The Big Bang Theory to 9:30 p.m. will give the Emmy worthy sitcom a definite boost. But it was already fine opening the evening, How I Met Your Mother is not strong enough to anchor it, and upcoming 8:30 p.m. occupant Accidentally On Purpose looks like a generic bore. In other words: CBS should have left Big Bang at 8 p.m. and found a new comedy worthy of the protected 9:30 p.m. slot.

 

ABC has a typical summer Monday with its non-scripted combination of The Bachelorette (4.6/ 8 from 8-10 p.m.), which built in every half-hour, and sophomore dud Here Come the Newlyweds (#3: 2.8/ 5 at 10 p.m.). Take a look at the half-hour breakdown for The Bachelorette:

 

The Bachelorette (ABC)

8:00 p.m.: 4.3/ 8 (#1)

8:30 p.m.: 4.5/ 8 (#1)

9:00 p.m.: 4.6/ 8 (#2)

9:30 p.m.: 5.0/ 8 (#2)

 

NBC aired repeats of Law & Order (#3: 3.4/ 6) and Law & Order: Criminal Intent (#3, 3.9/ 6) from 8-10 p.m., followed by Dateline at a second-place 4.1/ 7 in the overnights. NBC’s fortunes on Monday are unlikely to improve next season with fading Heroes moving into the 8 p.m. anchor spot.

 

Elsewhere, Fox finished a distant fourth as a result of encore telecasts of House (#4: 2.8/ 5) and Lie to Me (#4: 2.5/ 4). And The CW officially flipped its encore combination of One Tree Hill (#5: 0.7/ 1) and Gossip Girl (#5: 0.5/ 1), which did not bode well for sophomore Gossip Girl. 

 

To keep you interested, here is the upcoming Monday schedule for next fall. 

 
ABC
 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 
CBS
 8:00 p.m. How I Met Your Mother (new time)
 8:30 p.m. Accidentally on Purpose (new)
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory (new time)
10:00 p.m. CSI: Miami
 
NBC
 8:00 p.m. Heroes (new time)
 9:00 p.m. Trauma (new)

10:00 p.m. The Jay Leno Show (new)

 
Fox
 8:00 p.m. House
 9:00 p.m. Lie to Me (new day)
 
CW
 8:00 p.m. One Tree Hill (new time)
 9:00 p.m. Gossip Girl (new time)
 

Source: Nielsen Media Research data

____________________________________________________________________________
 

Ratings Box:

What's Hot/What's Not

 

-iCarly Dominates in Second Quarter:

Nickelodeon blockbuster iCarly finished second quarter 2009 at the head of the class in all of television (broadcast and cable) among kids 6-11 (1.66 million) and tweens 9-14 (1.49 million). It was also cable’s most-watched kids’ program in total viewers (3.98 million), and the No. 1 live action series based on kids 2-11 (2.17 million). Year to-date, iCarly leads the pack of kids-driven programs in total viewers, kids 2-11, kids 6-11 and teens 9-14.

 
-Growing Access Hollywood:

Based on the metered market results for the week of June 22, and ignited by the ongoing coverage of Michael Jackson, NBC Universal’s veteran Access Hollywood increased by an average of nine percent over its primary telecast in May 2009. Growth was as much as 45 percent on KRIV in Houston. 

 

Source: Nielsen Media Research data

________________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Tuesday 7/07/09
 
ABC:
 8:00 p.m. The Superstars
 9:00 p.m. Better Off Ted (R)
 9:30 p.m. Scrubs (R)

10:00 p.m. Primetime Family Secrets

 
CBS:
 8:00 p.m. NCIS (R)
 9:00 p.m. The Mentalist (R)

10:00 p.m. 48 Hours Mystery (R)

           
NBC:
 8:00 p.m. Great American Road Trip (premiere)
 9:00 p.m. America’s Got Talent

10:00 p.m. Law & Order: SVU (R)

 
Fox:

 8:00 p.m. Movie: Legally Blonde 2: Red, White and Blonde (R)

 
 CW:
 8:00 p.m. 90210 (R)
 9:00 p.m. Hitched or Ditched (R)
 
MNTV

8:00 p.m. Street Patrol (R)

 8:30 p.m. Street Patrol (R)
 9:00 p.m. Jail (R)
 9:30 p.m. Jail (R)
 

New Program Descriptions

 

The Great American Road Trip

Seven families (including one from my home town, Wantagh, New York) take an eight-episode journey on legendary Route 66 in a series of challenges that will result in the “perfect” gift for the last family standing. Comedian Reno Collier hosts. 

 
________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Christian Slater Joins Cast of ABC’s The Forgotten:

Christian Slater, who came and quickly went on NBC drama My Own Worst Enemy last fall, has joined the cast of upcoming ABC drama The Forgotten. Slater will play the head of a team of dedicated amateurs who work on murder cases involving unidentified victims. The Forgotten is scheduled for Tuesdays at 10 p.m. ET (out of the live Dancing With the Stars Results Show) effective on Sept. 22.

 

-Another Summer Burn-Off:

Easy Money, the canceled CW drama headlined by former Roseanne star Laurie Metcalf and produced by Media Rights Capital, will return on Sunday, July 26 at 7 p.m. to burn-off its four unaired episodes. 

 

-Brad Garrett to Develop Animated Series:

Current ‘Til Death star Brad Garrett (yes…that show is still on the air!) is developing and providing his voice for a half-hour adult themed animated series for Sony Pictures Television called Dumb Bunny and Jackass. The series, which is targeted to cable, will follow the lives of the two has-been cartoon characters.

 Brad Garrett is getting animated.
  also produced by Sony TV.

 

-Don’t Forget:

Today marks the day that cable net Sci Fi Channel officially becomes Syfy.

 

-TCM’s Summer Under the Stars:

Mr. TV’s favorite cable network, TCM, has announced the seventh edition of the annual Summer Under the Stars Marathon, which dedicates each of the 31 days in August to the movies of a different star. First-run franchises The Essentials, hosted by Robert Osborne and Alec Baldwin; and The Essentials, Jr., hosted by John Lithgow, will continue within the themed programming days. Stars featured in the upcoming marathon are scheduled as follows:

 

Saturday, Aug. 1: Henry Fonda

Sunday, Aug. 2: James Mason

Monday, Aug. 3: Marion Davies

Tuesday, Aug. 4: James Coburn

Wednesday, Aug. 5: Harold Lloyd

Thursday, Aug. 6: Judy Garland

Friday, Aug. 7: Glenn Ford

Saturday, Aug. 8: Bette Davis

Sunday, Aug. 9: Cary Grant

Monday, Aug. 10: Dirk Bogarde

Tuesday, Aug. 11: Audrey Hepburn

Wednesday, Aug. 12: Clark Cable

Thursday, Aug. 13: Gloria Grahame

Friday, Aug. 14: Sidney Poitier

Saturday, Aug. 15: Deborah Kerr

Sunday, Aug. 16: Elvis Presley

Monday, Aug. 17: Jennifer Jones

Tuesday, Aug. 18: John Wayne

Wednesday, Aug. 19: Red Skelton

Thursday, Aug. 20: Miriam Hopkins

Friday, Aug. 21: Gene Hackman

Saturday, Aug. 22: Sterling Hayden

Sunday, Aug. 23: Angela Lansbury

Monday, Aug. 24: Frederic March

Tuesday, Aug. 25: Merle Oberon

Wednesday, Aug. 26: Yul Brynner

Thursday, Aug. 27: Ida Lupino

Friday, Aug. 28: Frank Sinatra

Saturday, Aug. 29: Peter Sellers

Sunday, Aug. 30: Jean Arthur

Monday, Aug. 31: Claire Bloom

 

For more on TCM, go to www.tcm.com.

____________________________________________________________________
 

TV Trivia Time:

Small Screen Presidents

 

Which one of the following actors never portrayed the President of our country on the small screen?

 
Geena Davis
Patty Duke
George C. Scott
Martin Sheen
William Windom
 

The answer to yesterday’s question…

 

Which one of the following sitcoms featured Kathy Griffin?

 
Becker
Caroline in the City
Suddenly Susan
Townies
Veronica’s Closet
 

Is:  c) Suddenly Susan, which aired on NBC from 1996 to 2000. All together now…

 

Well, I don't tell jokes
And I don't sing songs.
And you'll be sayin' there ain't much hope
You've got nothin' on me.

I got friends uptown,
And they don't talk down.
Baby keeping me safe and sound.
We got something, I think.

I'm not gonna cry.
And I'm wavin' goodbye.
And I know this time
You've got nothin' on me.

 

-Current kudos goes to:
Suzanne Ackley, Mark Amato, Michelle Amundson, Michelle Yarborough-Bauer, Gail Belle, Gerry Bixenspan, Paul Certo, Cory Chapman, Larry Collins, Kristen Conner, Annie Courtney, Audrey Davis, Reid Davis, Sue Doron, Hannah Deason, Malcolm Dunlop, Deborah Duncan, Denise Dyson, Deborah Engel, Bob Eisenstaedt, Heather Enloe, Phyllis Epstein, Navid Falahpour, John Ferlazzo, Arleen Fong, Atiya Frederick, Maureen Goldman, Geoffrey Gordon,
Rozan Hamaker, Joslyn Hansen, Carolyn Becker Hayes, Barb Hemberger, Sherrie Hentschel, Melissa Hodgdon, Heidi Hoffmeister, Cara Jacobs, Greg Janover, Kevin Jones, Deb Kainer, Kristofer Koller, Synda Kollman, Stephen LaRue, Sherri Lawson, Charmaine Leary, Danny Leclair, Michael Lehman, Joe Lydon, Patty Lynch, Tricia McKee, Debbie Mirr, Mark Misiano, Tony Naldrett, Laura Pagel, Aaron Paquette, Alan Perris, Alex Petrilli, Jr., Greg Phelan, Chrissie Poore, Gordon Purcell, Con Rigg, Lisa Tatum-Roehrig, Colleen Roth, Maureen Ruane, Joe Rubi, Marilyn Rutkowski, Mary Ryan, Ron Salmon, Marni Setless, Dustin Smith, Dewayne Snype, Michelle Stanton, Andrew Stearn, Mickie Steinmann, Phyllis Stewart, Julie Stowell, Kristen Strauss, Stuewe, Joe Swaney, Jodi Titkin, Myndi Weinraub, Jim Wright, Zohrain Zafar