CBS Television Stations and CBS Mobile announced Wednesday (Jan. 13) the launch of iPhone and iPhone Touch apps for the CBS owned-and-operated TV stations in 13 markets.
The apps were created in partnership with Treemo Labs and Transpera, which powered the pre-roll video and advertising capabilities.
The CBS TV apps deliver local and national news, video, slideshows, weather and even Twitter updates from news anchors and reporters at the local stations.
Advertising opportunities include banners, rich media such as interstitials and expandable ads, and pre- and post-roll for video.
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