CBS, Turner Reveal Roster for NCAA Tourney Coverage | Adweek CBS, Turner Reveal Roster for NCAA Tourney Coverage | Adweek
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CBS, Turner Reveal Roster for NCAA Tourney Coverage

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CBS Sports and Turner Sports on Thursday unveiled the talent roster for their joint coverage of the NCAA Division I men’s basketball tournament, which tips off Tuesday, March 15.

Turner’s truTV will carry the first four games of the tourney, with CBS veterans Jim Nantz and Clark Kellogg calling Tuesday’s action alongside Turner’s Steve Kerr. Tracy Wolfson will report from courtside. Gus Johnson and Len Elmore will handle play-by-play and analysis for the two Wednesday contests, while Turner’s Craig Sager will stalk the sidelines.

Splitting hosting duties, Greg Gumbel and Ernie Johnson will steer CBS and Turner’s studio coverage from New York. Joining the anchors are NBA on TNT studio analysts Charles Barkley and Kenny Smith and CBS’ Greg Anthony. Reggie Miller and Seth Davis will join the rotation in week two of March Madness.

Matt Winer will host the studio coverage from Turner’s Atlanta facility, with assists from Davis and Steve Smith.

Nantz, Kellogg, Kerr and Wolfson will also lead the charge for the Final Four twin bill and the April 4 national title game, all of which will air on CBS.

“This is as deep a talent roster as there is anywhere in sports television,” said CBS Sports president Sean McManus. “It will make for a remarkable range of expertise and entertainment throughout this great event, from tip-off on truTV to the crowning of a new champion on CBS Sports for the 30th straight year.” 

In accordance with the terms of the $10.8 billion deal hashed out in April 2010, CBS and Turner will share the rights to televise March Madness through 2025. All opening-round through Sweet 16 games will be shown in their entirety on CBS, TBS, TNT and truTV, marking the first time fans will be able to watch every game on their tourney brackets.
 
Through the first five years of the partnership, CBS will cover the Final Four and the title game. Beginning in 2016, coverage of the regional finals will be split by CBS and Turner, with the Final Four and national championship games alternating every year between the broadcaster and TBS.
 
Games carried by CBS and the three cable networks will feature uniform logos, titles and musical treatments, which should go a long way toward ensuring a consistent, seamless presentation.  

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