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In an ever-increasing cluttered media marketplace, CBS is once again turning to out-of-home and alternative media to break through the noise. This year, promotions for CBS TV Network’s fall lineup are taking flight, literally, from the tops of buildings to inside airplanes, the network announced Wednesday (Sept. 17).
In a first-of-its-kind promotion for a broadcast network, CBS took out rooftop billboards for The Amazing Race that can be seen as air travelers land at Los Angeles (LAX) airport.
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