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More local stations are buying into CBS All Access, the subscription-based, livestreaming and on-demand service of the CBS broadcast network.
Twelve station groups, representing 56 markets nationwide have agreed to the terms. Increasingly, stations groups are finding that their broadcast partners hold the programming chips, leaving their viewers in the balance.
Viewers of CBS affiliates owned by companies including Dispatch Broadcast Group, Graham Media, Gray, Hearst, Nexstar, Raycom and Meredith, will be able to access CBS All Access later this month.
Calling it "a new era in distribution," Dispatch CEO and vice chair of the CBS Affiliates Board Michael Fiorile said, "We see it as an opportunity to expand our reach by delivering our stations anywhere and anytime our viewers want to watch."
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