CBS Sees Upturn in Ad Market

NEW YORK CBS Corp. continues to see improvement in the advertising market, CFO Fred Reynolds said Thursday.
 
Speaking at the Merrill Lynch Global Telecommunications, Media and Technology Conference in London, Reynolds said the market is no longer declining and might even experience a slight upward trend after showing signs of stabilization in mid-February.

There are “clear signs of [us] emerging” from the recession, he said. “But that’s not to be confused with growth to make up for the drop” seen since the economic downturn started.
 
CBS

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in