CBS Reaches 65% Sellout for Super Bowl

CBS has sold 65 percent of the available commercial spots for next year’s Super Bowl, according to sources, an impressive amount considering the still-dire economic circumstances. At this time last year, NBC had sold 85 percent of inventory, but CBS has had to battle the full force of the financial crisis that began in September 2008.

CBS has sold approximately 40 30-second spots for Super Bowl XLIV, according to sources, out of a total of 62 on offer.

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