CBS Radio to Extend Brands Beyond Local Markets

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CBS Radio announced a new strategy Friday (Oct. 30) that will extend four of its iconic radio brands beyond their local markets. Taking advantage of HD radio technology, the four stations WFAN-AM Sportsradio in New York, World Famous KROQ-FM in Los Angeles, Hot Adult Contemporary KSCF-FM in San Diego and WBZ-FM The Sports Hub in Boston, will air on the HD side channels of CBS stations in other select markets.

WFAN will be available on the HD side channels in three Florida cities, WOCL-FM in Orlando, WLLD-FM in Tampa and WEAT-FM in West Palm Beach.

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