The Web and traditional radio have finally converged. CBS Radio will debut June 28 the industry’s first 100 percent user-controlled, on-air radio program using a new social automated Web service called Jelli. Every Sunday between 10 p.m. and Midnight on KITS-FM (LIVE 105) in San Francisco, listeners will take over the airwaves.
A far cry from the days phone-in requests, Jelli gives listeners complete control just as if they were in the station studio. Using Web-based, real-time voting and other features, listeners create the on-air playlist, determining what is broadcast over the airwaves seconds before it plays.
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