CBS Extends Winning Streak

THE PROGRAMMING INSIDERWednesday, October 13, 2010 Prime-Time Metered Market Tuesday Ratings:CBS Wins; Adult 18-49 Dominance a Race Between CBS and Fox National Ratings in Prime-Time:Week of October 4, 2010 On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time: Lucy’s Sponsor________________________________________________________________________________ Prime-Time Metered Market Tuesday Ratings:CBS Wins; Adult 18-49 Dominance a Race Between CBS and Fox Tuesday 10/12/10Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. HH Rtg/Shr CBS 10.1/15ABC 7.2/11Fox 5.5/ 8NBC 4.2/ 7CW 1.3/ 2 ---------- -Percent Change From the Year-Ago Evening (Tuesday, October 13, 2009):ABC and Fox: +20 each, CW: + 8, CBS: - 3, NBC: -11 ---------- -Yesterday’s Winners:NCIS (CBS), Glee (Fox), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS) -Yesterday’s Losers (excluding repeats):One Tree Hill (CW), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW), Detroit 1-8-7 (ABC), Parenthood (NBC) ---------- -Ratings Breakdown:CBS’ overnight Tuesday winning streak continued thanks to its winning combination of NCIS (#1: 11.9 rating/18 share), spin-off NCIS: Los Angeles (#2: 10.2/15) and older-skewing The Good Wife (#1: 8.3/13). Comparably, the Eye net bested second-place ABC by a hefty 40 percent in the overnights. But Fox, the home of Glee, could reign supreme among adults 18-49. Expect a demographic horse race between CBS and Fox. In week three news, ABC’s No Ordinary Family remained third at 8 p.m., but it dipped to a 5.3/ 8 in the overnights. Regardless, this was an improvement of 43 percent from year-ago occupant Shark Tank (3.7/ 6 on Oct. 13, 2009). Take a look at the three-week overnight track for No Ordinary Family: No Ordinary Family (ABC) 9/28/10: 7.4/1110/05/10: 5.9/ 910/12/10: 5.3/ 8 Next on ABC was the live Dancing with the Stars Results Show, which won the 9 p.m. hour with an 11.2/17 at 9 p.m. So long, The Situation. But lead-out crime solver Detroit 1-8-7 dipped to a series-low 5.3/ 9 at 10 p.m., which put retention out of the 9:30 p.m. portion of Dancing with the Stars (11.5/17) at just 46 percent. One year earlier, former failed occupant The Forgotten averaged a 4.8/ 8 on Oct. 13, 2009. Here is the four-week overnight track: Detroit 1-8-7 (ABC) – Tues. 10 p.m.9/21/10: 7.1/129/28/10: 6.1/1010/05/10: 5.7/1010/12/10: 5.3/ 9 Fox’s Tuesday line-up started out strong and ended on a whimper, as usual, with its combination of red-hot Glee (#2: 8.0/12) and series-low performances for sitcoms Raising Hope (#4: 3.8/ 6) and Running Wilde (#4: 2.4/ 4). Although Fox did grant Raising Hope a full season order, retention out of the 8:30 p.m. portion of Glee (8.1/12) was just 47 percent. Running Wilde, meanwhile, is just waiting for the axe to officially swing. Here are the four-week tracks: Raising Hope (Fox) – Tues. 9 p.m. 9/21/10: 4.9/ 7 9/28/10: 4.8/ 710/05/10: 4.1/ 610/12/10: 3.8/ 6 Running Wilde (Fox) – Tues. 9:30 p.m.9/21/10: 3.9/ 69/28/10: 3.3/ 510/05/10: 2.6/ 410/12/10: 2.4/ 4 Over at NBC, inspirational The Biggest Loser remains on the downside this season, with a 4.6/ 7 in the overnights from 8-10 p.m. off by 10 percent from the 5.1/ 8 on Oct. 13, 2009. Here is the half-hour breakdown: The Biggest Loser (NBC):8:00 p.m.: 4.5/ 7 (#4)8:30 p.m.: 4.6/ 7 (#4)9:00 p.m.: 4.8/ 7 (#3)9:30 p.m.: 4.8/ 7 (#3) Capping off the evening for NBC was fading Parenthood at a distant third-place 3.4/ 6 at 10 p.m. One year earlier, failed The Jay Leno Show was stronger at a 4.0/ 7. The CW populated the evening with its low-rated combination of serialized dramas One Tree Hill (#5: 1.5/ 2) and Life Unexpected (#5: 1.2/ 2). Source: Nielsen Media Research data (R = repeat) National Ratings in Prime-Time:Week of October 4, 2010 Despite minor year-to-year losses, CBS extended its winning streak to three consecutive weeks, with a first-place finish for the week of Oct. 4 in households, total viewers, adults 18-49 and adults 25-54. Comparably, CBS is now the first network to dominate in total viewers and the two key demos for the first three weeks of the TV season since NBC in 2001. Deteriorating Fox, which slid by as much as 12 percent in the five surveyed categories, still managed to rule among adults 18-34. Excluding a third-place finish in adults 18-34, ABC ranked second across the board at levels close to one year earlier. NBC was one notch below, with minor losses from the year-ago week, while last-place The CW showed minor growth in households, total viewers and adults 18-49. CBS continues to have a lock among the freshman mix, with its five new series -- Hawaii Five-O, Mike & Molly, Blue Bloods, $#*! My Dad Says and The Defenders -- holding the top five spots in total viewers. Top five among adults 18-49 this week were Mike & Molly, Hawaii Five-O, $#*! My Dad Says, ABC’s No Ordinary Family and, in a tie for the No. 5 spot, Fox’s Raising Hope and NBC’s Outsourced. Just four episodes into its run, NBC Friday night legal drama Outlaw (Viewers: #76 overall, 4.10 million; A18-49: #85t, 0.9/ 3) halted production, and is being moved to Saturdays at 8 p.m. to burn-off the remainder of the original episodes. Fox sitcom Raising Hope, meanwhile, which is positioned out of Glee on Tuesday, was the first freshman series to receive a full season episode order. What follows are the live plus same day ratings for the week of October 4, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series scorecard, the top 30 rated programs for the week, and the top rated networks on basic cable. -Households:CBS: 7.4 rating/13 share (- 3), ABC: 5.6/ 9 (+ 2), NBC: 4.4/ 8 (- 8), Fox: 3.6/ 6 (- 8), CW: 1.5/ 2 (+ 7) -Total Viewers: CBS: 11.93 million (- 2), ABC: 8.76 (+ 4), NBC: 6.97 (- 7), Fox: 6.05 (- 8), CW: 2.31 (+ 8) -Adults 18-49:CBS: 3.0 rating/9 share (- 9), ABC: 2.5/ 7 (no change), NBC: 2.4/ 7 and Fox: 2.4/ 7 (- 8 each), CW: 1.1/ 3 (+10) -Adults 25-54:CBS: 4.0/11 (- 5), ABC: 3.0/ 8 (no change), NBC: 2.8/ 7 (- 7), Fox: 2.5/ 7 (-11), CW: 0.9/ 2 (no change) -Adults 18-34:Fox: 2.3/ 8 (-12), CBS: 2.1/ 7 (- 9), ABC: 1.9/ 6 (no change), NBC: 1.9/ 6 (-14), CW: 1.3/ 4 (no change) ---------- New Series Scorecard (in order of total viewers)Grades are based on competitive time period rank; retention from the lead-in (if not the 8 p.m. show), the recent and year-ago time period; and the buzz factor, if any. Hawaii Five-O (CBS) – Mon. 10 p.m. Viewers: 12.24 million (#16), A18-49: 3.5/ 9 (#16t) Grade: B+ ----- Mike & Molly (CBS) – Mon. 9:30 p.m. Viewers: 12.21 million (#17), A18-49: 3.9/ 9 (#9t) Grade: B+ ----- Blue Bloods (CBS) – Fri. 10 p.m.Viewers: 11.14 million (#22), A18-49: 1.8/ 6 (#57t) Grade: B ----- $#*! My Dad Says (CBS) – Thurs. 8:30 p.m. Viewers: 9.77 million (#26), A18-49: 2.9/ 9 (#30t) Grade: C+ ----- The Defenders (CBS) – Wed. 10 p.m. Viewers: 9.37 million (#28), A18-49: 2.2/ 6 (#50) Grade: C ----- No Ordinary Family (ABC) – Tues. 8 p.m. Viewers: 8.99 million (#30), A18-49: 2.7/ 8 (#32t) Grade: B ----- Law & Order: Los Angeles (NBC) – Wed. 10 p.m. Viewers: 8.26 million (#36), A18-49: 2.4/ 7 (#46t) Grade: B ----- Detroit 1-8-7 (ABC) – Tues. 10 p.m. Viewers: 7.83 million (#40), A18-49: 1.7/ 5 (#60t) Grade: F ----- The Event (NBC) – Mon. 9 p.m. Viewers: 7.56 million (#41), A18-49: 2.4/ 6 (#46t) Grade: C+ ----- Better with You (ABC) – Wed. 8:30 p.m. Viewers: 6.87 million (#46), A18-49: 2.3/ 7 (#48t) Grade: C ----- Undercovers (NBC) – Wed. 8 p.m. Viewers: 6.38 million (#50), A18-49: 1.5/ 5 (#66t) Grade: D ----- Raising Hope (Fox) – Tues. 9 p.m. Viewers: 6.18 million (#53), A18-49: 2.5/ 7 (#40t) Grade: C ----- Chase (NBC) – Mon. 10 p.m.Viewers: 5.78 million (#57), A18-49: 1.7/ 5 (#60t) Grade: F ----- Outsourced (NBC) – Thurs. 9:30 p.m. Viewers: 5.22 million (#63), A18-49: 2.5/ 7 (#40t) Grade: C- ----- The Whole Truth (ABC) – Wed. 10 p.m.Viewers: 4.40 million (#71), A18-49: 1.3/ 4 (#70t) Grade: F ----- Outlaw (NBC) – Fri. 10 p.m.Viewers: 4.10 million (#76), A18-49: 0.9/ 3 (#85t) Grade: F ----- Running Wilde (Fox) – Tues. 9:30 p.m. Viewers: 3.86 million (#77), A18-49: 1.7/ 5 (#60t) Grade: F ----- Nikita (CW) – Thurs. 9 p.m.Viewers: 2.90 million (#85), A18-49: 1.1/ 3 (#78t) Grade: C ----- Hellcats (CW) – Tues. 9 p.m. Viewers: 2.13 million (#93), A18-49: 0.9/ 3 (#85t) Grade: D -------------------- Top 30 Rankings -Total Viewers:Dancing With the Stars – Monday (ABC): 19.89 million, NCIS (CBS): 19.81, Sunday Night Football (NBC, Philadelphia at San Francisco): 16.86, Dancing with the Stars – Tuesday (ABC): 16.70, NCIS: Los Angeles (CBS): 16.15, 60 Minutes (CBS): 15.02, The Mentalist (CBS): 14.39, Two and a Half Men (CBS): 14.37, Criminal Minds (CBS): 13.87, The Good Wife (CBS): 12.76, Grey’s Anatomy (ABC): 12.75, The Big Bang Theory (CBS): 12.58, CSI (CBS): 12.50, Undercover Boss (CBS): 12.44, Desperate Housewives (ABC): 12.38, Hawaii Five-O (CBS): 12.24, Mike & Molly (CBS): 12.21, Survivor: Nicaragua (CBS): 12.05, The Amazing Race (CBS): 11.99, Modern Family (ABC): 11.44, Glee (Fox): 11.20, Blue Bloods (CBS): 11.14, Castle (ABC): 10.83, House (Fox): 10.78, CSI: NY (CBS): 9.89, $#*! My Dad Says (CBS): 9.77, CSI: Miami (CBS): 9.48, The Defenders (CBS): 9.37, Bones (Fox): 9.24, No Ordinary Family (ABC): 8.99 -Adults 18-49:Sunday Night Football (NBC, Philadelphia at San Francisco): 6.7 rating/18 share, Glee (Fox) and Grey’s Anatomy (ABC): 4.6/13 each, Modern Family (ABC): 4.6/12, Two and a Half Men (CBS): 4.5/11, Dancing With the Stars – Monday (ABC): 4.3/11, The Big Bang Theory (CBS): 4.1/13, House (Fox): 4.0/11, Desperate Housewives (ABC): 3.9/10, Mike & Molly (CBS): 3.9/ 9, NCIS (CBS) and Survivor: Nicaragua (CBS): 3.8/11 each, The Amazing Race (CBS): 3.8/ 9, 60 Minutes (CBS) and Undercover Boss (CBS): 3.7/10 each, Football Night in America, part 3 (NBC): 3.5/11, How I Met Your Mother (CBS), Criminal Minds (CBS) and The Office (NBC): 3.5/10 each, Hawaii Five-O (CBS): 3.5/ 9, NCIS: Los Angeles (CBS) and Family Guy (Fox): 3.4/ 9 each, Dancing with the Stars – Tuesday (ABC) and Hell’s Kitchen (Fox, Tues. 9 p.m.): 3.3/ 9 each, The Mentalist (CBS) and The Simpsons (Fox): 3.0/ 9 each, Rules of Engagement (CBS) and Cougar Town (ABC): 3.0/ 8 each, $#*! My Dad Says (CBS): 2.9/ 9, Private Practice (ABC): 2.9/ 8 -------------------- CABLE What follows are the top 10 rated networks on cable in prime-time for the week of September 27 based on total viewers and the three key demos: Total Viewers:TBS: 4.30 million, ESPN: 3.72, USA: 2.72, Disney: 2.62, Fox News: 2.01, History: 1.65, Nick at Nite: 1.53, Cartoon Network: 1.49, TNT: 1.40, MTV: 1.30 Adults 18-49:TBS: 1.89 million, ESPN: 1.82 million, USA: 1.05 million, MTV: 830,000, History: 750,000, A&E: 626,000, FX: 623,000, Comedy Central: 605,000, TNT: 546,000, Food Network: 527,000 Adults 25-54:TBS: 1.89 million, ESPN: 1.85 million, USA: 1.11 million, History: 827,000, A&E: 660,000, Syfy: 602,000, TNT: 598,000, FX: 559,000, Food Network: 536,000, TLC: 507,000 Adults 18-34:TBS: 968,000, ESPN: 854,000, MTV: 671,000, USA: 479,000, Comedy Central: 401,000, FX: 342,000, History: 335,000, Disney: 304,000, BET: 291,000, A&E: 280,000 Source: Nielsen Media Research data (R = repeat; t = tie) On the Air Tonight:Prime-Time Programming Options Wednesday 10/13/10 ABC: 8:00 p.m. The Middle 8:30 p.m. Better with You 9:00 p.m. Modern Family 9:30 p.m. Cougar Town 10:00 p.m. The Whole Truth CBS: 8:00 p.m. Survivor: Nicaragua 9:00 p.m. Criminal Minds 10:00 p.m. The Defenders NBC: 8:00 p.m. Undercovers 9:00 p.m. Law & Order: SVU 10:00 p.m. Law & Order: Los Angeles Fox: 8:00 p.m. Hell’s Kitchen (two episodes) CW 8:00 p.m. America’s Next Top Model 9:00 p.m. Hellcats______________________________________________________________________ TV Tidbits:Notes of Interest -Andy Richter Returns as Conan Sidekick:Actor/comedian Andy Richter will serve as the sidekick once again toConan O’Brien, when he returns to late-night on TBS on Nov. 8 at 11 p.m. ET. Richter and Conan first teamed up in 1993 on NBC’s Late Night with Conan O’Brien, and they worked together briefly last year when Conan hosted NBC’s The Tonight Show. -Seriously Funny Kids on Lifetime:Lifetime Television has ordered an unscripted series tentatively titled Seriously Funny Kids for a 2011 launch, which sounds like a clone of the old Kids Say the Darndest Things. Hosted by supermodel Heidi Klum, Seriously Funny Kids will feature Klum interacting with children and bringing out some of the funny and unusual things they say. Twenty episodes have been ordered. -Potential TMZ Spin-Off in the Works:Warner Bros. Domestic Television Distribution and Telepictures Productions, which recently announced a proposed 2011 daytime talk show with Anderson Cooper, has another potential project in the works: newsmagazine Too Fab, a spin-off of TMZ. Based on the recently launched website, Too Fab is being positioned for fall 2012. -Executive Shuffle:Former Sony development and production executives Melanie Chilek and Gerette Allegra have joined Hoff Productions as Senior Vice Presidents, Development and Programming and Executive Producers for domestic and international television. Chilek and Allegra, who ran the first-run syndication, alternative programming and non-fiction division of Sony Pictures Television for more than 10 years, will focus on female-driven programming and will oversee all program development for Hoff, whose production roster includes National Geographic Channel’s Hooked, Investigation Discovery’s Extreme Forensics and Animal Planet’s Weird, True & Freaky. __________________________________________________________________ TV Trivia Time:Lucy’s Sponsor What company was the original sponsor of I Love Lucy? a) Colgate b) Gillette c) Philip Morrisd) Schlitz Brewing e) Texaco The answer to yesterday’s question… Which one of the following country music stars sung “Good Ol’ Boys,” the theme song from 1980s favorite The Dukes of Hazzard? a) Johnny Cashb) Merle Haggardc) Waylon Jennings d) George Jonese) Mel Tillis Is: c) Waylon Jennings. All together now… Just two good old boys, never meanin' no harm....Beats all you never saw, been in trouble with the lawSince the day they was born.Straightenin' the curves, flattenin' the hills....Someday the mountain might get 'em but the law never will.Makin' their way, the only way they know how...That's just a little bit more than the law will allow.Just two good ol' boys, wouldn't change if they could,Fightin' the system like two modern-day Robin Hoods... -Current kudos goes to:Suzanne Ackley, Dave Aiken, Mark Amato, Michelle Amundson, Janice Barney, Gerry Bixenspan, Michael Bobble, John Breslow, D.C. Carter, Larry Collins, Kristen Conner, Brad Cramer, Audrey Davis, Sylvia Davis, Ric Dittman, Sue Doron, Andy Ehlens, John Ferlazzo, Jim Forkan, Adam Giagni, Gail Goins, Maureen Goldman, Ed Griffis, Carolyn Becker Hayes, Shannon Herlihy, Melissa Hodgdon, Michael Holland, David Jackino, Kevin Jones, Deb Kainer, Mary Kalnin, Tom Kilgallon, Steve Kurtzer, Stephen LaRue, Charmaine Leary, Howard Lieboff, Rick Locke, Melinda Lujan, Patty Lynch, Michael Murphy, Stephen Narissi, Aaron Paquette, Jimmy Pennington, Alan Perris, Greg Phelan, Tracy Reiner, Con Rigg, Bruce Robinson, Jay Rossi, Colleen Roth, David Ruckman, Anthony Salerno, Edward Schiffer, Richard Schwartz, Robert Sexton, Maxine Shulman, Mike Stallcup, Michelle Stanton, Nat Strictland, Joe Swaney, Julie Syers, Trenna Underhill, Linda Weeks, Larry Weinstock (2x), John Wick, John Wood, Ged Young

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CBS Extends Winning Streak

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