CBS Exec Sees Ad Market Improvement

Speaking at the Merrill Lynch Global Telecommunications, Media and Technology Conference in London, Reynolds said the market is no longer declining and may even see a slight upward trend after showing first signs of stabilization in mid-February.

There are “clear signs of [us] emerging” from the recession, he said. “But that’s not to be confused with growth to make up for the drop” seen since the economic downturn started.

CBS scatter market advertising prices are currently up in the mid-single digits over last year’s upfront, Reynolds said, who also became the latest industry executive to confirm that this year’s upfront is moving slowly.

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