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CBS Corp. and EcoMedia, a nontraditional media and marketing company that sets aside 50 percent of its advertising revenue to fund environmental projects, are combining resources to work with local governments in improving the quality of the environment in key markets.
The collaboration, announced Thursday (June 19) in Miami, is an extension of the recent success EcoMedia and CBS owned-and-operated WFOR-TV had in turning Miami into a EcoZone. Working with Miami Mayor Manny Diaz, the companies helped Miami earn the title of America’s Cleanest City by Forbes magazine through several initiatives such as installing solar panel systems in Miami City Hall.
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