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CBS Dominates Week of March 28

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THE PROGRAMMING INSIDER

Wednesday, April 6, 2011

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Dancing with the Stars Lifts ABC

 
National Ratings in Prime-Time:

Week of March 28, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Making a Living  
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Dancing with the Stars Lifts ABC

 

Tuesday 4/05/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS   9.4/15
ABC 7.8/12
NBC   4.5/ 7
Fox    2.5/ 4
CW    0.5/ 1
 
----------
 

-Percent Change from the Year-Ago Evening (Tuesday, 4/06/10):

Note: American Idol aired on Fox on the year-ago evening.

ABC: +16, CBS: - 1, NBC: - 6, CW: -55, Fox: -81
 
----------

-Yesterday’s Winners:

NCIS (CBS), Dancing with the Stars (ABC)

 

-Honorable Mention:

NCIS: Los Angeles (CBS), Body of Proof (ABC), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC), Parenthood (NBC)

 
----------
 

-Ratings Breakdown:

CBS was back in the overnight Tuesday winner’s circle care of its combination of underrated NCIS (#1: 12.2 rating/19 share), spin-off NCIS: Los Angeles (#2: 8.3/12), which took a backseat to the live Dancing with the Stars Results Show on ABC, and The Good Wife (#1: 7.9/13), which featured another guest shot by Michael J. Fox. Comparably, CBS beat second-place ABC overall by 21 percent. In the distant No. 3 spot was NBC, followed by another night of repeats on Fox and The CW.

 

In season (or series-finale) news, freshman ABC drama No Ordinary Family concluded with an uneventful third-place 4.0/ 6 in the overnights at 8 p.m. Given the modest state of the ratings, there is no reason to think No Ordinary Family will return next season. Next on the alphabet net was aforementioned Dancing with the Stars (#1: 11.6/18 at 9 p.m.), which built by a mammoth 190 percent out of the 8:30 p.m. portion of No Ordinary Family (4.0/ 6), followed by the second Tuesday telecast (and third overall) of crime solver Body of Proof (#2: 7.7/13 at 10 p.m.). While Body of Proof is poised for time period victory among key adults 18-49, compared to its week-ago opener (9.4/16 on March 29) this was a loss of 18 percent. Retention out of the 9:30 p.m. portion of Dancing with the Stars (11.9/18) was 65 percent.

 

Over at NBC, another two-hour installment of inspirational The Biggest Loser scored a typical 5.1/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:

 
The Biggest Loser (NBC)
8:00 p.m.: 4.8/ 8 (#2)
8:30 p.m.: 4.9/ 8 (#2)
9:00 p.m.: 5.1/ 8 (#3)
9:30 p.m.: 5.5/ 8 (#3)
 

Viewer feedback - Said Nate, our favorite blogger: “The Biggest Loser continues to be such a huge disappointment this season. Next week, the show looks like it is going to completely "jump the shark" when the remaining contestants go on a trip to New Zealand.  Am I the only one who thinks The Biggest Loser is having a terrible season?”

 

Sophomore Parenthood capped off the evening for NBC with a last-place 3.4/ 6 at 10 p.m. Retention out of the 9:30 p.m. portion of The Biggest Loser was 64 percent.

 

Elsewhere, Fox filled this first Tuesday of April with repeats of Glee (#4: 3.1/ 5), Raising Hope (#4: 2.2/ 3) and Traffic Light (#4: 1.5/ 2). And The CW aired encore telecasts of One Tree Hill (#5: 0.5/ 1) and Hellcats (#5: 0.5/ 1). Both serialized CW dramas return with original episodes on April 19.

 

Source: Nielsen Media Research data (R = repeat)

 
 
Week of March 28, 2011
 

Ignited by the 16.71 million viewers who tuned in to see NCAA Basketball on Saturday (yes…deadly Saturday!), CBS led  the week of March 28 in households, total viewers, adults 18-49 and adults 25-54. Year-to-year growth for the Eye net ranged from 12 to 18 percent in the five surveyed categories. Consistent Fox managed to dominate among adults 18-34 thanks to American Idol, but the home of Dancing with the Stars, ABC, made some noise with an overall second-place finish in households, total viewers and adults 25-54 (tied with Fox). Comparably, this was ABC’s strongest non-Oscar week in total viewers since the week of November 8, and in young adults since the week of November 15.

 

Elsewhere, NBC finished fourth across the board with losses of as much 27 percent among adults 18-34. Four nights (or 80 percent) of repeats on The CW resulted in erosion of 42 to 60 percent.

 

In series-premiere news, ABC’s Body of Proof opened out of the live Dancing with the Stars Results Show on Tuesday as TV’s second most-watched series debut this season (and ABC’s top midseason drama debut in six years) with 13.94 million viewers (#9 overall) and a 3.1 rating/8 share among adults 18-49 (tied for #15). But out of Desperate Housewives (and opposite The 46th Annual Academy of Country Music Awards on CBS and Celebrity Apprentice on NBC), a second telecast in the Sunday 10 p.m. hour dipped to 8.49 million viewers (#30) and a 2.0/ 5 in the demo (#33).

 

Far less successful was the launch of CBS drama Chaos at just 6.54 million viewers (#37) and a 1.1/ 4 among adults 18-49 (#67t) in the Friday 8 p.m. time period.

 

In specials news, Mobbed on Fox, which just landed a seven episode order, scored 10.82 million viewers (#20) with a 3.8/10 (#9) among adults 18-49 in the Thursday 9 p.m. hour. While this looks good on paper, the retention out of the live American Idol Results Show was less than 50 percent. Over at CBS, the aforementioned 46th Annual Academy of Country Music Awards was on the Sunday 9-11 p.m. map with 13.05 million viewers (tied for #11) and a 3.3/ 9 among adults 18-49 (#13). 

 

What follows are the live plus same day ratings for the week of March 28, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top 30 rated programs for the week, and the top rated networks on basic cable.  

 

CBS: 7.1 rating/12 share (+15), ABC: 5.8/10 (+ 7), Fox: 4.8/ 8 (- 4), NBC: 3.4/ 6 (- 8), CW: 0.7/ 1 (-42)

 
-Total Viewers:

CBS: 11.79 million (+17), ABC: 9.43 (+10), Fox: 8.26 (- 3), NBC: 5.38 (- 7), CW: 1.06 (-43)

 
-Adults 18-49:

CBS: 2.9 rating/8 share (+12), Fox: 2.7/ 4 (- 7), ABC: 2.5/ 7 (no change), NBC: 1.5/ 4 (-21), CW: 0.4/ 1 (-56)

 
-Adults 25-54:

CBS: 3.8/10 (+12), ABC: 3.2/ 8 (+ 3), Fox: 3.2/ 8 (- 6), NBC: 1.9/ 5 (-17), CW: 0.4/ 1 (-50)

 
-Adults 18-34:

Fox: 2.2/ 7 (- 4), CBS: 2.0/ 6 (+18), ABC: 1.8/ 6 (- 5), NBC: 1.1/ 3 (-27), CW: 0.4/ 1 (-60)

 
 ---------------
 
Freshman Midseason Report Card

(In the order of total viewers and excluding repeats)

 

Body of Proof (ABC) – Tuesday 10 p.m. (series premiere)

Viewers: 13.94 million (#9 overall), A18-49: 3.1/ 8 (#15t)

Grade: A
 
Secret Millionaire (ABC) – Sunday 8 p.m.

Viewers: 9.82 million (#24), A18-49: 2.7/ 7 (#22t)

Grade: B
 

Criminal Minds: Suspect Behavior (CBS) – Tuesday 10 p.m.

Viewers: 9.53 million (#25), A18-49: 2.3/ 6 (#27t)

Grade: B-
 
Harry’s Law (NBC) – Monday 10 p.m.

Viewers: 8.54 million (#29), A18-49: 1.6/ 4 (#44t)

Grade: B
 
Chaos (CBS) – Friday 8 p.m. (series premiere)

Viewers: 6.52 million (#37), A18-49: 1.1/ 4 (#67t)

Grade: D
 
Mad Love (CBS) – Monday 8:30 p.m.

Viewers: 5.54 million (#44), A18-49: 2.1/ 6 (#29t)

Grade: C
 
Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 4.23 million (#61), A18-49: 1.3/ 4 (#58t)

Grade: F
 
Mr. Sunshine (ABC) – Wednesday 9:30 p.m.
(aired out of a repeat of Modern Family)

Viewers: 4.02 million (#64), A18-49: 2.1/ 6 (#29t)

Grade: F
 

America’s Next Great Restaurant (NBC) – Sunday 8 p.m.

Viewers: 3.97 million (#65), A18-49: 1.5/ 4 (#48t)

Grade: F
 
Traffic Light (Fox) – Tuesday 9:30 p.m.

Viewers: 2.51 million (#77), A18-49: 1.1/ 3 (#67t)

Grade: F
 

Shedding for the Wedding (CW) – Wednesday 9 p.m.

Viewers: 926,000 (89), A18-49: 0.4/ 1 (#86t)
Grade: F
 
---------------
 
Top 30 Rankings
 
-Total Viewers:

American Idol – Wednesday (Fox): 24.18 million, Dancing with the Stars – Monday (ABC): 22.77, American Idol – Thursday (Fox): 22.63, Dancing with the Stars – Tuesday (ABC): 19.30, NCIS (CBS): 18.83, NCAA Basketball Championship – Saturday (CBS): 16.71, NCIS: Los Angeles (CBS): 15.34, The Mentalist (CBS): 14.27, Body of Proof (ABC, series premiere): 13.94, Grey’s Anatomy (ABC): 13.09, Criminal Minds (CBS) and The 46th Annual ACM Awards (CBS): 13.05 each, NCAA Basketball Bridge (CBS): 13.03, Dancing with the Stars – The Story So Far (ABC): 12.85, Castle (ABC): 12.56, The Big Bang Theory (CBS): 11.91, Survivor: Redemption Island (CBS): 11.01, Blue Bloods (CBS): 10.91, Mobbed (Fox): 10.82, 60 Minutes (CBS): 10.46, CSI: NY (CBS): 10.35, The Good Wife (CBS): 10.16, Secret Millionaire (ABC): 9.82, Criminal Minds: Suspect Behavior (CBS): 9.53, Desperate Housewives (ABC): 9.05, Celebrity Apprentice (NBC): 8.65, Harry’s Law (NBC) and Law & Order: SVU (NBC): 8.54 each, Body of Proof (ABC, Sunday 10 p.m.): 8.49

 
-Adults 18-49:

American Idol – Wednesday (Fox): 7.7 rating/21 share, American Idol – Thursday (Fox): 6.8/20, NCAA Basketball Championship – Saturday (CBS): 5.4/17, Dancing with the Stars – Monday (ABC): 5.2/14, Grey’s Anatomy (ABC): 4.9/13, Dancing with the Stars – Tuesday (ABC): 4.3/11, NCAA Basketball Bridge (CBS): 4.2/15, NCIS (CBS): 3.9/11, Mobbed (Fox): 3.8/10, The Big Bang Theory (CBS): 3.7.12,  NCIS: Los Angeles (CBS) and Criminal Minds (CBS): 3.5/ 9 each, The 46 Annual ACM Awards (CBS): 3.3/ 9, Castle (ABC): 3.2/ 8, Survivor: Redemption Island (CBS): 3.1/ 9, Body of Proof (ABC, series premiere) and Celebrity Apprentice (NBC): 3.1/ 8 each, CSI (CBS): 2.9/ 8, Desperate Housewives (ABC): 2.9/ 7, Dancing with the Stars – The Story So Far (ABC): 2.8/ 8, The Mentalist (CBS): 2.8/ 7, The Biggest Loser (NBC) and Secret Millionaire (ABC): 2.7/ 7 each, Law & Order: SVU (NBC): 2.5/ 7, Rules of Engagement (CBS): 2.4/ 7, Two and a Half Men R (CBS) and Criminal Minds: Suspect Behavior (CBS): 2.3/ 6 each, Mad Love (CBS): 2.1/ 6, Modern Family R (ABC), Family Guy R (Fox) and The Cleveland Show (Fox): 2.1/ 5 each

 
--------------------
 
CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of March 28 based on total viewers and the three key demos.  

 
-Total Viewers:

USA: 3.07 million, Disney: 2.45, History: 2.23, Fox News: 1.88, ESPN: 1.81, TNT: 1.67, Nick at Nite: 1.65, ABC Family: 1.42, TBS: 1.33, A&E: 1.28

 
-Adults 18-49:

USA: 1.12 million, History: 1.03 million, TBS: 813,000, MTV: 789,000, TNT: 774,000, ESPN: 719,000, FX: 653,000, ABC Family: 619,000, A&E: 613,000, Adult Swim: 560,000

 
-Adults 25-54:

USA: 1.20 million, History: 1.12 million. TBT: 759,000, ESPN: 716,000, TBS: 662,000, A&E: 628,000, Food Network: 584,000, FX: 571,000, Syfy: 531,000, HGTV: 518,000

 
-Adults 18-34:

MTV: 626,000, TBS: 507,000, USA: 478,000, History: 477,000, TNT: 381,000, Comedy Central: 380,000, ABC Family: 372,000, ESPN: 370,000, Adult Swim: 356,000, FX: 344,000

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Top 20 Rated Programs in Syndication:

What follows are the top 20 rated programs in syndication (first-run and off-network) for the week of March 21 based on household rating, with any highlights of note immediately following:

 

Wheel of Fortune (CBS Television Distribution): 6.5 rating, Jeopardy (CBS): 5.8, Two and a Half Men (Warner Bros.): 5.4, Judge Judy (CBS): 4.3, Entertainment Tonight (CBS): 4.2, Family Guy (Twentieth Television): 3.7, Oprah (CBS): 3.4, Criminal Minds (CBS): 3.0, Inside Edition (CBS) and Two and a Half Men – Weekend B (Warner Bros.): 2.9 each, Law & Order: Criminal Intent – Weekend (NBC Universal): 2.7, Two and a Half Men – Weekend A (Warner Bros.): 2.6, Live with Regis & Kelly (Disney-ABC), My Wife and Kids (Disney-ABC), Seinfeld (Sony Pictures Television), Everybody Loves Raymond (CBS) and Wheel of Fortune – Weekend (CBS): 2.5 each, Dr. Phil (CBS) and Seinfeld – Weekend (SPT): 2.4 each

 

-Entertainment Tonight extended its winning streak in the magazine category to 766 consecutive weeks, with week-to-week growth of 22 percent in women 18-34.

-Dr. Phil built by 14 percent from one week earlier despite airing a week of repeats.

-CBS Television Distribution’s The Insider (1.8 in households) had the largest weekly improvement of any magazine, with increases of 20 percent in households and 25 percent among women 18-34. 

-Ellen from Warner Bros. delivered a 2.2 in households -- up by 22 percent from one week earlier. 

-Maury from NBC Universal scored a 2.0 -- up five percent from both last week and one year earlier. Results for Maury among women 18-34 (1.3), adults 18-34 (1.0) and adults 18-49 (1.1) led the category of talk.

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 4/06/11

 
 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Mr. Sunshine

10:00 p.m. Off the Map

 
CBS:

 8:00 p.m. Survivor: Redemption Island

 9:00 p.m. Criminal Minds

10:00 p.m. Criminal Minds: Suspect Behavior

 
NBC:
 8:00 p.m. Minute to Win It
 9:00 p.m. Law & Order: SVU (R)

10:00 p.m. Law & Order: SVU

  
Fox:
 8:00 p.m. American Idol (90-minutes)
 9:30 p.m. Breaking In (series premiere)

Described as The A-Team meets Leverage, a high-tech security firm takes extreme measures to sell their protection services in this offbeat comedy. Christian Slater stars. 

 
CW
 8:00 p.m. America’s Next Top Model

 9:00 p.m. Shedding for the Wedding

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Updated Clearances for Futurama:

Animated sitcom Futurama from Twentieth Television has been cleared for off-network weekend syndication for a September 2011 debut in 90 percent of the country. Recently renewed on Comedy Central for an additional two seasons, represented station groups for Futurama include the Fox Television Stations, Hearst, Sinclair, Tribune and the CBS Television Station groups.

 

-Netflix to Stream Mad Men Reruns:

Netflix has inked an agreement with Lionsgate TV for the streaming rights of multiple Emmy winning AMC drama Mad Men.  The deal, which kicks-off on Wednesday, July 27, will include all episodes from the initial four seasons, plus the upcoming final three, which will total 91 episodes. The final three seasons will not be streamed until the series officially concludes on AMC. Season five of Mad Men is expected to return in March 2012. 

__________________________________________________________________
 
TV Trivia Time:
Making a Living
 

Which one of the following TV characters owned an appliance store?

 

a)      Frank De Fazio

b)      Walter Findlay

c)      Danny Williams

d)      Carl Winslow

e)      Randall Winston

 

The answer to yesterday’s question…

 

Who played Joey Tribbiani’s mother Gloria on long-running Friends?

 

a)      Lainie Kazan

b)      Jenny O’Hara

c)      Susan Ruttan

d)      Loretta Swit

e)      Brenda Vacarro

 

Is: e) Brenda Vaccaro, who appeared in one episode. All together now…

 

So no one told you life was going to be this way.
Your job's a joke, you're broke, you're love life's DOA.
It's like you're always stuck in second gear,
Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour.
I'll be there for you, like I've been there before.
I'll be there for you, cause you're there for me too.

You're still in bed at ten, the work began at eight.
You've burned your breakfast, so far, things are going great.
Your mother warned you there'd be days like these,
But she didn't tell you when the world has brought you down to your knees.

That, I'll be there for you, when the rain starts to pour.
I'll be there for you, like I've been there before.
I'll be there for you, cause you're there for me too.

No one could ever know me, no one could ever see me.
Seems like you're the only one who knows what it's like to be me.
Someone to face the day with, make it through all the rest with,
Someone I'll always laugh with, even at my worst, I'm best with you.

It's like you're always stuck in second gear,
Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour.
I'll be there for you, like I've been there before.
I'll be there for you, cause you're there for me too.

                                                                                          
-Current kudos goes to:

Gerry Bixenspan, Paul Certo, Larry Collins, Tom Condosta, Audrey Davis, John Ferlazzo, Geoffrey Gordon, Barb Hemberger, Bob Ingersoll, Deb Kainer, Jodi Karp, Marie Lefevre Karp, Mary Kinoshita, Synda Kollman, Joel Kunkel, Rick Locke, Steven Kurtzer, Jim Moore, Jared Orth, Kimberly Orti, Sheldon Perry, Gordon Purcell, Con Rigg, Colleen Roth, David Ruckman, Mary Ryan, Anthony Salerno, Maxine Shulman, Ronnie Tallant, Kurt Weil, Len Zappolo