Digital media buyers trumpeted the potential for content and ad sales synergy resulting from CBS’ eye-opening $1.8 billion deal to acquire CNET.com late last week. Some analysts, though, were skeptical about the deal’s impact.
Alan Schanzer, managing partner North America, MEC Interaction, saw the two companies as a nice fit, offering CBS scale on the Web that will be tough for other networks to match (CNET properties reach more than 32 million uniques per comScore; CBS Interactive brings in 25 million-plus).
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