CBS Close to 90% Sellout for U.S. Open Tennis


CBS has sold close to 90 percent of its U.S. Open tennis commercial inventory at an average, flat cost-per-thousand rate compared to last year, according to John Bogusz, executive vp, sports sales at CBS.

"We are at a comparable sellout level to where we were last year at this point," Bogusz said.
This year's Open begins six days later than it did last year, when the tournament ran from Aug. 25 to Sept. 7, with CBS' coverage beginning on Aug. 30. This year's tournament runs from Aug. 31 to Sept. 13, with CBS' coverage beginning on Sept. 5. CBS will air 37 1/2 hours of match coverage this year.

Bogusz said there has not been a large influx of new advertisers, but traditonal sponsors like American Express and Lexus are back. He said small amounts of commercial inventory remain for all rounds, including the men's and women's semifinals and finals.

CBS will televise 21 hours of Open tennis coverage Sept. 5 to Sept. 7 from 11 a.m. to 6 p.m. each day. The network will also televise the women's semifinals matches on Sept. 11 from 12:30 p.m. to 6 p.m.; the men's semifinals on Sept. 12 from 12 p.m. to 6 p.m.; and the women's championship that night from 8 p.m. to 10 p.m. The men's championship will air on Sept. 13 from 4 p.m. to 7 p.m.

ESPN, for the first time this year under its new cable TV rights contract, will televise 50 hours of daytime Open tennis during the first week of the tournament; and another 42 hours during the second week, including one three-hour, prime-time weeknight window.

USA Network previously televised the cable coverage of the Open.