Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
CBS has sold close to 90 percent of its U.S. Open tennis commercial inventory at an average, flat cost-per-thousand rate compared to last year, according to John Bogusz, executive vp, sports sales at CBS.
“We are at a comparable sellout level to where we were last year at this point,” Bogusz said.
This year’s Open begins six days later than it did last year, when the tournament ran from Aug. 25 to Sept. 7, with CBS’ coverage beginning on Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in