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CBS and Fox Dominate Thanksgiving Week

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THE PROGRAMMING INSIDER

Wednesday, December 1, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; One-Third of the Line-Up Holiday Specials 

 
National Ratings in Prime-Time:

Week of November 22, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

“Old Lead Bottom”

________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; One-Third of the Line-Up Holiday Specials  

 

Tuesday 11/30/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS    7.3/11
NBC   6.0/ 9
Fox     5.7/ 9
ABC   4.4/ 7
CW     1.4/ 2
 
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-Note: The year-to-year comparisons are excluded today because President Obama addressed the country on the year-ago evening. 

 
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-Yesterday’s Winners:

Glee (Fox), NCIS R (CBS)

 

-On the Year-to-Year Plus Side:

Christmas in Rockefeller Center (NBC), Rudolph the Red-Nosed Reindeer R (CBS), Victoria’s Secret Fashion Show (CBS)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), No Ordinary Family (ABC), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW)

 
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-Ratings Breakdown:

CBS led the Tuesday overnights despite two-thirds of its line-up in repeats, with a 22 percent advantage over second-place NBC. But the home of Glee, Fox, is poised for overall victory among adults 18-49. Third in the overnights was Fox, followed by ABC and The CW.

 

Minus NCIS in the competitive mix, Fox’s Glee won the 8 p.m. hour, with an 8.2 rating/13 share in the overnights. Second was NBC’s annual Christmas in Rockefeller Center (7.6/12), followed by perennial CBS holiday favorite Rudolph the Red-Nosed Reindeer (6.3/10), repeats of ABC’s How the Grinch Stole Christmas (4.3/ 7) and Shrek the Halls (3.9/ 6), and One Tree Hill on The CW (1.5/ 2). Comparably, Christmas in Rockefeller Center built by 27 percent from one year earlier (6.0/10 on Wednesday, Dec. 2, 2009). Rudolph the Red-Nosed Reindeer averaged a 5.8/ 9 on that same evening, so both holiday specials were on the plus side. Keep in mind, however, that Rudolph is expected to have the advantage among adults 18-49 over the older-skewing Rockefeller Center extravaganza. 

 

At 9 p.m., a repeat of CBS’ NCIS reigned supreme with a 9.7/15 in the overnights. Next was the first half of NBC’s The Biggest Loser (5.4/ 8), followed by the time period-premiere of No Ordinary Family on ABC at a series-low (and third-place) 4.0/ 6. Take a look at the nine-week overnight track:

 

No Ordinary Family (ABC)

 9/28/10: 7.4/11 – Tues. 8 p.m.

10/05/10: 5.9/ 9 – Tues. 8 p.m.

10/12/10: 5.3/ 8 – Tues. 8 p.m.

10/19/10: 5.3/ 8 – Tues. 8 p.m.

10/26/10: 5.2/ 8 – Tues. 8 p.m.

11/09/10: 5.2/ 8 – Tues. 8 p.m.

11/16/10: 4.8/ 7 – Tues. 8 p.m.

11/23/10: 4.9/ 8 – Tues. 8 p.m.

11/30/10: 4.0/ 6 – Tues. 9 p.m.

 

At this point, it is time to include No Ordinary Family as a “loser.”

 

Capping off the 9 p.m. hour were Fox sitcoms Raising Hope (#3t: 4.1/ 6), which held only 48 percent of the 8:30 p.m. portion of Glee (8.5/13) and canceled Running Wilde (#4: 2.4/ 4), and canceled Life Unexpected on The CW (#5: 1.3/ 2). 

 

At 10 p.m., annual CBS special Victoria’s Secret Fashion Show won the hour, with a 6.0/10 in the overnights. Comparably, that was up by seven percent from one year earlier (5.6/ 9 on Dec. 1, 2009), but retention out of the 9:30 p.m. portion of the NCIS encore (9.9/15) was lacking at 61 percent. Second was ABC’s Detroit 1-8-7 (5.3/ 9), which will be replaced by long-delayed crime solver Body of Proof in late March (see TV Tidbits below), followed by the 10-11 p.m. portion of NBC’s The Biggest Loser (5.2/ 9). Overall, this later version of The Biggest Loser was above-average at a 5.2/ 8 in the overnights from 9-11 p.m. Here is the half-hour breakdown:

 

The Biggest Loser (NBC)

 9:00 p.m.: 5.5/ 8 (#2)
 9:30 p.m.: 5.2/ 8 (#2)

10:00 p.m.: 5.1/ 8 (#3)

10:30 p.m.: 5.2/ 9 (#2)

 

Source: Nielsen Media Research data (R = repeat)

 
 
Week of November 22, 2010
 

CBS ranked first in households, total viewers and adults 25-54 during Thanksgiving week, its ninth win in 10 weeks this season among viewers. Fox won the week in adults 18-49 and adults 18-34 at levels close to one year earlier. Keep in mind that this week included the final three days of the November sweeps and a considerable percentage of repeats.

 

ABC finished second overall in total viewers and adults 18-49, while tying CBS for first among adults 25-54 and extending its winning streak in women 18-49 and women 25-54 to four consecutive weeks. NBC remained out of the competitive loop, with as low as a fourth-place finish in households and total viewers, while last-place The CW dipped by as much as 20 percent year-to-year in adults 18-49 and adults 18-34. 

 

In a week populated with several original holiday specials (three of which were buried on Thanksgiving), here is how they fared (in order of total viewers):

 

Primetime: Celebrity Plastic Surgery Gone Too Far? (ABC) – Wednesday 10 p.m.

Viewers: 5.94 million (#45 overall), A18-49: 1.8/ 6 (#39t overall)

 

Taylor Swift – Speak Now (NBC) – Thursday 8 p.m.

Viewers: 4.44 million (#65), A18-49: 1.1/ 4 (#66t)

 
NBC News – Man of the Year – Thursday 9 p.m.

Viewers: 4.42 million (#66), A18-49: 1.1/ 3 (#66t)

 

Beyonce’s I Am World Tour (ABC) – Thursday 9:30 p.m.

Viewers: 4.15 million (#69), A18-49: 1.3/ 4 (#57t)

 
TV’s Funniest Holiday Moments - The Paley Center for Media Special (Fox) – Friday 8 p.m.

Viewers: 3.90 million (#71), A18-49: 1.2/ 4 (#62t)

 

Faring considerably better was older-skewing Hallmark Hall of Fame made-for November Christmas at 13.48 million viewers (#7) and a 2.1/ 5 among adults 18-49 (#28t)) on CBS in the Sunday 9-11 p.m. block. 

 

What follows are the live plus same day ratings for the week of November 22, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs for the week.    

 

 CBS: 5.9 rating/10 share (- 8), ABC: 5.4/ 9 (- 4), Fox: 4.0/ 7 (- 2), NBC: 3.9/ 7 (- 7), CW: 0.7/ 1 (-12)

-Total Viewers:

CBS: 9.64 million (- 8), ABC: 8.93 (- 2), Fox: 7.09 (no change), NBC: 6.44 (- 6), CW: 1.15 (+ 2)

 
-Adults 18-49:

Fox: 2.6 rating/8 share (no change), ABC: 2.3/ 7 (- 4), CBS and NBC: 2.1/ 6 (-16 each), CW: 0.4/ 1 (-20)

 
-Adults 25-54:

ABC: 2.9/ 8 (- 3), CBS: 2.9/ 8 (-12), Fox: 2.8/ 7 (no change), NBC: 2.5/ 7 (-11), CW: 0.4/ 1 (no change)

 
-Adults 18-34:

Fox: 2.5/ 8 (no change), NBC: 1.8/ 6 (-14), ABC: 1.7/ 6 (- 6), CBS: 1.3/ 4 (-24), CW: 0.4/ 1 (-20)

 
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Top 30 Rankings
 
-Total Viewers:

Dancing with the Stars – Tuesday (ABC, season finale): 24.20 million, Dancing with the Stars – Monday: 23.70 million, Sunday Night Football: San Diego at Indianapolis (NBC): 19.10, NCIS (CBS): 18.78, NCIS: Los Angeles (CBS): 14.96, Two and a Half Men (CBS): 14.39 million, Hallmark Hall of Fame’s November Christmas (CBS): 13.48, Mike & Molly (CBS): 12.93, Hawaii Five-O (CBS): 12.34, 60 Minutes (CBS): 12.12, The OT (Fox): 12.04, Football Night in America, part 3 (NBC): 11.15, The Amazing Race (CBS): 11.07, Modern Family (ABC): 10.57, Glee (Fox): 10.41, The Good Wife (CBS): 10.03, The Simpsons (Fox): 9.39, Skating with the Stars (ABC, series premiere): 9.35, House (Fox): 9.24, Criminal Minds R (CBS): 9.18, How I Met Your Mother (CBS): 8.73, The Middle (ABC): 8.25, Saturday Night Football (ABC): 8.23, Survivor – clips show (CBS): 8.02, Rules of Engagement (CBS): 7.96, America’s Funniest Home Videos (ABC): 7.68, Blue Bloods R (CBS, Fri. 10 p.m.)): 7.47, The Cleveland Show (Fox): 7.39, The Defenders R (CBS): 7.39, Blue Bloods R (CBS, Fri. 9 p.m.): 7.19

 
 -Adults 18-49:

Sunday Night Football: San Diego at Indianapolis (NBC): 7.1 rating/17 share, Dancing with the Stars – Tuesday (ABC, season finale): 5.3/15, Dancing with the Stars – Monday: 4.9/13, The OT (Fox): 4.8/13, Two and a Half Men (CBS): 4.5/12, The Simpsons (Fox): 4.10/10, Glee (Fox): 4.0/12, Mike & Molly (CBS): 4.0/10, NCIS (CBS): 3.9/11, Modern Family (ABC): 3.7/12, Football Night in America, part 3 (NBC): 3.7/10, How I Met Your Mother (CBS): 3.5/10, House (Fox): 3.4/ 9, The Cleveland Show (Fox): 3.4/ 8, Hawaii Five-O (CBS): 3.3/ 9, NCIS: Los Angeles (CBS): 3.2/ 9, The Amazing Race (CBS): 3.2/ 8, Family Guy R (Fox): 3.0/ 7, Rules of Engagement (CBS): 2.9/ 8, American Dad (Fox): 2.9/ 7, Saturday Night Football (ABC): 2.5/ 8, Raising Hope (Fox): 2.5/ 7, Cougar Town (ABC): 2.4/ 8, Skating with the Stars (ABC, series premiere): 2.4/ 6, The Biggest Loser (NBC): 2.3/ 7, The Middle (ABC) and Hell’s Kitchen (Fox): 2.2/ 7The Good Wife (CBS): 2.1/ 6, Hallmark Hall of Fame’s November Christmas (CBS): 2.1/ 5, Survivor – clips show (CBS): 2.0/ 7

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Early Overnights for Talker The Fran Drescher Show:

Debmar-Mercury daytime talk show The Fran Drescher Show, which debuted on Friday, Nov. 26 and is getting a three-week trial run on the Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Philadelphia (WTXF), Phoenix (KSAZ), Minneapolis (KMSP) and Orlando (WOFL), is maintaining its two key benchmarks. Based on these six markets in the first two days, plus CBS affiliate WDJT in Milwaukee, Drescher is averaging a 0.8 rating/2 share in the overnights, which is equal to the lead-in average and (in rating) to the year-ago time period (0.8/ 3). 

 
-Above Average Dexter:

Showtime’s Dexter rose to its second highest ratings ever on Sunday, Nov. 28, with 2.54 million viewers. Comparably, that was up by 20 percent from one week earlier.

 
-Live Plus 7 Day Ratings – Season to-Date Update:

Eight weeks of Live Plus 7 Day Ratings, which include DVR usage, have been released and what follows are the season to-date results (through Nov. 14, 2010). Based on additional tune-in, CBS continues to hold five of the top 10, 10 of the top 20, and 15 of the top 30 spots. CBS’ Hawaii Five-O remains the most played-back program to-date, with an additional 3.17 million added viewers. Leading based on percent increase are NBC’s Parenthood (+27.8 percent), Fox’s Fringe (+25.9 percent), The CW’s Gossip Girl (+23.9 percent), Fox’s Lie to Me (+23.7 percent) and NBC’s The Event (+22.3 percent). As always, chances of a larger percent increase are greater if the overall audience is smaller. 

 

Here are the top 30 shows in added total viewers based on DVR usage:

 

Hawaii Five-O (CBS): 11.54 to 14.71 million (+3.17 million), The Mentalist (CBS): 14.67 to 17.67 million (+3.00 million), Grey’s Anatomy (ABC): 12.10 to 15.04 million (+2.94), Modern Family (ABC): 12.15 to 15.09 million (+2.94), House (Fox): 10.13 to 12.76 million (+2.63), Criminal Minds (CBS): 14.02 to 16.49 million (+2.47), Glee (Fox): 11.89 to 14.35 million (+2.46), Castle (ABC): 11.00 to 13.42 million (+2.42), NCIS (CBS): 19.59 to 21.93 million (+2.34), Blue Bloods (CBS): 11.22 to 13.50 million (+2.28), CSI (CBS): 13.94 to 16.17 million (2.23), The Good Wife (CBS): 12.45 to 14.67 million (+2.22), The Big Bang Theory (CBS): 13.20 to 15.35 million (+2.15), The Event (NBC): 7.46 to 9.60 million (+2.14), Private Practice (ABC): 8.33 to 10.36 million (+2.03), The Office (NBC): 7.51 to 9.51 million (+2.00), NCIS: Los Angeles (CBS): 16.01 to 17.98 million (+1.97), Bones (Fox): 9.51 to 11.46 million (+1.95), Two and a Half Men (CBS): 13.89 to 15.83 million (+1.94), Parenthood (NBC): 5.05 to 7.00 million (+1.95), Desperate Housewives (ABC): 12.42 to 14.30 million (+1.88), Fringe (Fox): 5.19 to 7.00 million (+1.81), The Defenders (CBS): 10.02 to 11.75 million (+1.73), Law & Order: SVU (NBC): 8.83 to 10.51 million (+1.68), Lie to Me (Fox): 5.29 to 6.93 million (+1.64), CSI: NY (CBS): 10.11 to 11.73 million (+1.62), Brothers & Sisters (ABC): 8.76 to 10.24 million (+1.48), Survivor: Nicaragua (CBS): 12.13 to 13.56 million (+1.43), CSI: Miami (CBS): 10.36 to 11.78 million (+1.42), Mike & Molly (CBS): 11.21 to 12.62 million (+1.41)

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 12/01/10

 
 8:30 p.m. Better with You (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Cougar Town (R)

10:00 p.m. The Whole Truth

 
CBS:
 8:00 p.m. Survivor: Nicaragua
 9:00 p.m. Criminal Minds (R)

10:00 p.m. The Grammy Nominations Concert Live! – Countdown to Music’s Biggest Night

 
NBC:
 8:00 p.m. Undercovers
 9:00 p.m.  Law & Order: SVU

10:00 p.m.: Law & Order: Los Angeles

  
Fox:
 8:00 p.m. Human Target
 9:00 p.m. Hell’s Kitchen
 
CW

 8:00 p.m. America’s Next Top Model (season finale)

 9:00 p.m. Hellcats

______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-ABC Announces Start Date for Body of Proof:

Upcoming ABC crime solver Body of Proof, which was pushed back to midseason, finally has an official time period: Tuesdays at 10 p.m. effective on March 29. Body of Proof, which features Dana Delany as a brilliant neurosurgeon who uses her medical skills toward solving murders, replaces Detroit 1-8-7, which will have concluded its initial 18-episode run. 

 

-Also at ABC:

A winter edition of summer favorite Wipeout will open on Thursday, Jan. 6 at 8 p.m. ET. 

 
-FX Premiere Dates:

The next original drama from FX, Lights Out, will debut on Tuesday, Jan. 11 at 10 p.m. ET. Lights Out tells the story of an aging former heavyweight boxing champion (Holt McCallany) who struggles to find his identity and support his wife and three daughters after retiring from the ring. Later that month, animated sitcom Archer opens season two on Thursday, January 27 at 10 p.m. ET. Archer revolves around the spy agency known as the International Secret Intelligence Service (ISIS) and the lives of its employees.  

 
-Correction:

The name of the 90-minute holiday special on ABC Monday was CMA Country Christmas, and not CMA Country Kitchen as reported yesterday. CMA Country Kitchen sounds like something for Food Network!

__________________________________________________________________
 
TV Trivia Time:

“Old Lead Bottom”

 

Which one of the following series featured a character with the nickname “Old Lead Bottom?”

 
a)      Diff’rent Strokes
b)      Gimme a Break
c)      McHale’s Navy
d)      The Sopranos
e)      The X-Files
 

The answer to yesterday’s question…

 
Remember Barbara’s husband Mark on One Day at a Time? What was his occupation?
 
a)      accountant
b)      contractor
c)      dentist
d)      musician
e)      real estate agent
 

Is:  c) dentist. Mark was played by Boyd Gaines, who has found great success in musical theater on Broadway. All together now…

 

This is it. This is it.
This is life, the one you get
So go and have a ball.

This is it. This is it
Straight ahead and rest assured
You can’t be sure at all.

So while you’re here enjoy the view
Keep on doing what you do
So hold on tight we'll muddle through
One day at a time, One day at a time.

So up on your feet. Up on your feet
Somewhere there’s music playing.
Don’t you worry none
We’ll just take it like it comes.

One day at a time, one day at a time.
One day at a time, one day at a time.
One day at a time, one day at a time.
One day at a time, one day at a time.

 
-Current kudos goes to:

Steve Albright, David Ballarotto, Gerry Bixenspan, Barbara Bloomfield, Larry Collins, Tom Condosta, Kristen Conner, John Ferlazzo, Jerry Gibbons, Michelle Harrington, Deb Kainer, Synda Kollman, Steve Kurtzer, Rock Locke, Patty Lynch, Mark Misiano, Jim Moore, Aaron Paquette, Alan Perris, David Primuth, Michael Ratliffe, Anthony Salerno, Maxine Shulman, Linda Weeks