Catch Me If You Can

CBS’ Les Moonves predicts a decisive upfront win

While upfront negotiations aren’t likely to begin until the end of the month, Les Moonves believes the outcome is a fait accompli. 

Speaking to investors Tuesday afternoon during CBS Corp.’s first-quarter earnings call, the company’s president and CEO pulled no punches. “We led the upfront last year, and I guarantee we will lead it again this year, both in volume and CPMs,” Moonves said, adding that his sales team will push hard on pricing.

“I know people think I sound cocky … but if we don’t get our right pricing, we’re not going to sell,” Moonves said.

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