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As Fox works to finalize an eight-year renewal of its rights deal with the National Football League, the executive who cuts the checks at News Corp. acknowledged Wednesday that a partnership with the NFL is a “double-edged sword.”
Speaking at the UBS Global Media and Communications Conference, News Corp. deputy chairman, president and chief operating officer Chase Carey said the NFL provided unparalleled value in an increasingly fragmented media universe, although the rights fees “always make you swallow hard.”
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