Aegis Group’s Carat has upgraded its global and U.S. ad-spending forecasts for 2010, and projected modest gains for 2011 as well.
The shop now predicts that global spending will climb nearly 3 percent this year, up from the 1 percent gain it had forecast in October 2009.
Next year, global spending momentum should continue with a 4 percent increase, the first projection Carat has made for 2011.
Commenting on the revisions, Aegis CEO Jerry Buhlmann said, “This early view of future global ad spend shows the potential for modest recovery through this year and into 2011 in what looks like an increasingly benign environment.”
Carat
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