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NEW YORK The Association of National Advertisers and the American Association of Advertising Agencies have invited the Big Three broadcast networks — ABC, CBS and NBC — to join them on a task force to be convened no later than May 1 to address the practice of charging network integration fees.
ABC, CBS and NBC are the only broadcast TV networks that charge the fees, which advertisers and media agencies have called antiquated.
The fees cumulatively added up to about $125 million in 2007, according to estimates by TargetCast.
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