After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space.
"We see ourselves in that group with the BuzzFeeds and the Voxes," said Andrew Shue, the former Melrose Place actor and co-founder of CafeMedia.
To that end, CafeMedia is forging ahead with an ambitious push into mobile-first video, launching a full-service premium digital video production studio that will house all four of its brands—including CafeMom and MamásLatinas—which currently create around 250 videos every month.
"Most of the video we had been doing was built around brands," Shue said.
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