Cablevision has taken the next leap forward in the quest to make video-on-demand a more dynamic environment for advertisers, announcing plans to begin offering same-day ad insertion across its entire footprint.
Beginning this summer, the cable operator will be able to swap out existing creative within 24 hours of receiving notification from a client. Moreover, Cablevision will now have the wherewithal to initiate a new campaign within the same timeframe.
The push toward a more dynamic ad-insertion protocol will not only reduce lead time, thereby creating an opportunity for marketers to customize their messaging in order to boost relevance and impact, but should also speed up the reporting process.
Until recently, VOD spots were baked into the on-demand stream.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in