TV and digital advertising got a bit of a boost in May going into this year's upfronts, according to new data from Standard Media Index.
In the findings from SMI, which tracks 70 percent of national ad spending from global and independent agencies, cable TV advertising was up 6 percent compared with last May, while broadcast advertising fell 1 percent from last year.
Season-to-date (October to May) broadcast advertising increased 7 percent, and cable jumped 2 percent over the same period last year.
Upfront spending was up 2 percent season to date over last year, while scatter jumped an astounding 16 percent.
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