Is online video taking a bite out of cable subscriptions?
Cable operators lost 741,000 basic video customers in third-quarter 2010, the single largest quarterly dip for cable, per a new SNL Kagan analysis.
Cable MSOs’ share of video subscribers dropped to 60.3 percent, compared to 62.9 percent a year ago.
The total pay TV segment (cable, satellite and telco) fell by 119,000 customers in the quarter, compared to a 346,000-subscriber gain in third-quarter 2009.
The third-quarter drop-off marks the second consecutive quarter of declines for the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in