Broadcast’s time at the upfront table is up, as ABC, CBS and NBC on Thursday closed out their respective negotiations.
According to media buyers, ABC had nailed down average CPM gains of 10 to 11 percent, on par with the price hikes secured by Fox and the CW. CBS commanded broadcast’s highest price increases, writing deals at a 13 percent premium over its year-ago rates.
Crossing the finish line late Thursday afternoon, NBC pumped up its prime time and news rates by 9 percent.
More importantly, the remaining networks secured significant dollar volume increases.
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