The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB).
As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.
The group has a new name, a new logo and new members (all the broadcast networks, for the first time), but the same goal as the CAB: providing advertisers with the most current insights about premium, multiscreen TV content.
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