Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB).

As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization comprising 110 broadcast and cable networks and the 11 largest MVPDs to form a single voice to promote the power of video advertising.

The group has a new name, a new logo and new members (all the broadcast networks, for the first time), but the same goal as the CAB: providing advertisers with the most current insights about premium, multiscreen TV content.

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