Once contented to hang up the “gone fishing” sign and stockpile their summer schedules with lowest common denominator reality fare, the broadcast TV networks are taking a decidedly different approach this year. As if they’ve finally come to acknowledge that the laissez-faire approach essentially allowed cable to hijack the warm-weather GRPs, the Big Four this summer are programming an unprecedented number of scripted series.
Along with a goulash of burnoffs and hangovers from the just-concluded 2012-13 season, broadcasters are hoping to keep viewers tuned in during the sweaty months with a barrage of big-budget dramas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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