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As Nielsen prepares to meet with media and agency clients Friday to discuss its strategy for releasing its total content ratings (TCR), the broadcast network presidents have added their voices to those in the industry asking the company to modify its rollout plans for the new metric, which is still scheduled for full release on March 1.
Last month, Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, got the ball rolling by writing a letter to Nielsen execs asking them to put the breaks on Nielsen's impending rollout of its total audience measurement platform. Yaccarino
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