Brett Favre last night became the first NFL quarterback to vanquish each of the league’s 32 teams, but it was ESPN’s ratings performance that had advertisers buzzing.
The Oct. 5 installment of Monday Night Football now stands as the most-watched telecast in cable TV history, drawing 21.8 million total viewers, per Nielsen live-plus-same-day ratings estimates. Demo deliveries are pending.
The 39-year-old Favre led the Minnesota Vikings to a 30-23 victory over the Green Bay Packers, establishing bragging rights over the NFC North and knocking off the previous all-time cable ratings record.
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