Bresnan Communications has begun a trial of a new technology that will enable the operator to insert advertisements into its video-on-demand streams in real time.
The test kicks off in four of Bresnan’s Montana markets––Billings, Bozeman, Helena and Missoula. While the cable company did not identify which clients would be participating in the dynamic ad-insertion trial, a company rep revealed that no less than three vendors (Arris, Avail-TVN and BlackArrow) were onboard.
The Bresnan test comes on the heels of a few high-profile announcements from larger MSOs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in