Bravo to Bring 'Housewives' to D.C. | Adweek Bravo to Bring 'Housewives' to D.C. | Adweek
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Bravo to Bring 'Housewives' to D.C.

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Just two weeks after unleashing the North Jersey incarnation of its Real Housewives franchise, Bravo on Tuesday announced it is prepping a fourth spinoff to be set in the nation’s capital.
 
Frances Berwick, executive vp and general manager, Bravo Media, said The Real Housewives of Washington, D.C., is in the early stages of development, making it the fifth in a potentially limitless succession of Real Housewives projects.

The flagship series, The Real Housewives of Orange Country, bowed March 21, 2006 and is currently in production on its fifth season.

While details about the Beltway spinoff were spare, Berwick suggested that the fifth Real Housewives effort would focus on women who are aligned with the city’s power elite. “We’re tapping personalities who are among Washington’s influential players, cultural connoisseurs, fashion sophisticates and philanthropic leaders––the people who rub elbows with the most prominent people in the country and easily move in the city’s diverse political and social circles,” Berwick said.

Bravo has tapped the Bethesda, Md.-based Half Yard Productions to develop the project. Other series produced by Half Yard include Discovery Channel’s American Loggers and TLC’s Say Yes to the Dress.

On May 12, The Real Housewives of New Jersey debuted to an an audience of 1.72 million viewers, of which nearly three-quarters (1.26 million) were members of the 18-49 demo. (A sneak preview of the Bergen County spin on the Real Housewives template drew 1.43 million viewers on April 7, per Nielsen ratings data.)