Advertisers won't have to wait hours or days after this year's Super Bowl to find out how many people watched their spots during the Big Game.
TV ad tracking company iSpot.tv has rolled out a new set of metrics that will offer brands real-time data on view rates, impressions and unduplicated reach for their ads. The service, which has tracked ad activity for three years, now provides this data for national and local ads watched on TV screens whether they're viewed live, time shifted, or via VOD or OTT.
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