Bonnier, Crispin Team Up to Develop Better Tablet Ads

Magazine publishers have spent millions to re-create their editorial content for the iPad, but often, the ads have fallen flat.
 
Throw in low magazine download numbers, small penetration of the iPad itself and lack of engagement data available, and it’s easy to see why marketers are balking at spending much on the platform.
 
Bonnier Corp., publisher of special-interest titles like Popular Science and Field & Stream, believing the tablet market is poised to take off, has partnered with agency Crispin Porter + Bogusky to develop better ad formats for tablet magazines.