On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2 billion in advance advertising commitments. This despite the fact that 32 of the series that were so lovingly introduced a year ago have no hope of securing a spot on the fall schedule.
While it may be true that no other business tolerates TV’s failure rate—you wouldn’t fly with a carrier whose flights crashed 90 percent of the time—every network has its own working definition of failure.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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