Telemundo announced today that it has signed a multi-year deal with Billboard to extend their production relationship for the “Billboard Latin Music Awards.” The awards show marked its thirteenth anniversary when it aired from Miami this past April. The deal value was not disclosed.
“The Billboard Latin Music Awards is one of Telemundo’s most successful franchises, and this year’s broadcast was the highest-rated across all major demographics in the awards show’s 13-year history with the network,” Don Browne, president of Telemundo said in a release. “Our relationship with Billboard is stronger than ever and we are thrilled to bring the best talent, both behind the scenes and on stage to our audience once again in the years to come.”
Telemundo also announced that it will be launching new web and mobile entertainment programming in partnership with Billboard (and Adweek sister publication), which will make Billboard’s content available in Spanish. The announcement was timed to coincide with the Telemundo upfront at the Museum of Natural History this evening.