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Thirteen of ad-supported cable’s top 40 networks notched double-digit ratings gains in the first quarter of 2009, a period that was also marked by a few violent shifts in the other direction.
According to Nielsen ratings data for the three months ended March 29, while the first- and second-tier nets accounted for an aggregate 5.2 percent increase in nightly deliveries, a handful of networks sustained declines of 10 percent or more in prime.
As expected, USA Network swept all three demos and total viewers, averaging 1.54
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