While radio stations in the nation’s largest markets continue to suffer revenue declines, stations in small and medium markets are beginning to show signs of life, according to BIAfn’s quarterly report, “Investing In Radio Market Report,” released Thursday, June 4.
Stations in markets ranked below No. 11 are expected to see more revenue growth more quickly.
Based on its observations of the marketplace, BIAfn, which tracks radio revenue by station, forecast stations in small and medium-sized markets to reach revenue levels equivalent to 2007 by 2011.
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