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NEW YORK BIA Advisory Services today lowered its 2009 revenue forecast for TV stations from 15 percent to a 17.3 percent decline. The revised forecast of $16.6 billion is the lowest annual revenue for the TV station industry since 1995.
A turnaround isn’t expected until 2012, when BIA forecasts revenue of $17.6 billion, following three years of flat growth.
The rough economy is also having an adverse effect on TV station transactions as both buyers and sellers wait for conditions to improve.
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