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Although clients’ budgets won’t be registered for another two months or so, analysts and media buyers are already saying that the 2013-14 upfront marketplace won’t be particularly memorable.
In a note to investors, Credit Suisse research analyst Michael Senno predicted that a “stable, but tepid” scatter market is likely to presage a flat spring bazaar for broadcasters, while top-tier cable networks may see dollar volume improve by around 2 percent to 4 percent versus the year-ago period.
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