Perhaps, for the first issue of her redesigned Newsweek, Tina Brown should have put a pregnant Natalie Portman on the cover instead of Secretary of State Hillary Clinton. On Monday, Min Online released its list of 2010’s best and worst selling magazine covers, and it turns out that Americans love pregnancies a lot more than politicians.
The top-selling issues from Life & Style (“Kourtney Kardashian and Baby”), People (“Sandra Bullock With Son Louis: Meet My Baby!”) and OK! (“Jennifer Aniston: Yes! I’m Having a Baby” and “Kardashian Sisters: We’re Having Babies!”) made 2010 one big, fat baby-fest. Meanwhile, US Weekly showed up like a black cloud to the baby shower with its top-selling issue, “Teen Mom: Inside Their Struggle,” exposing a less saccharine side of motherhood.
Meanwhile, excitement over the royal wedding hasn’t hopped the pond: Both US Weekly and Life & Style’s worst-selling issues featured Princess-to-be Kate Middleton. The United Kingdom also dragged down The Economist; its worst-selling issue featured a cover story on parliamentary elections there.
In the business category, readers were primarily interested in getting rich: Both Forbes’ and Fortune’s best-sellers were their annual investors’ guides. In the sports category, pigskin powerhouses Drew Brees and Aaron Rogers brought home the bacon for Sports Illustrated and ESPN The Magazine, respectively. ESPN lost on its coverage of the Winter Olympics and the Winter X Games.
As for the old Newsweek, the top-seller was “The Best Countries in the World (Finland was #1)”. The worst was “Make a Greener Burger,” though we can’t imagine why.
All things considered, Clinton might actually be an improvement, even if she isn’t such a hot ticket.