Azteca Is Proud to Use the 'M' Word

Mexican-owned U.S. network is seeing double digit growth in prime time

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans.

"We target them because it's good business," said the president and CEO of Azteca America at the network's upfront presentation Monday night.

The event at the Best Buy Theater in Times Square came a day before the two other dominant U.S. Hispanic networks — Univision and Telemundo — throw their annual party for advertisers.

Mexicans, or those of Mexican descent, make up 67 percent of Hispanics in the U.S.,

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