Michael Wolff, the award-winning journalist and entrepreneur, was named editorial director of AdweekMedia, the umbrella brand of Adweek, Mediaweek and Brandweek, effective Monday, Oct. 4.
Wolff brings a long history of making waves in media, as a columnist for New York magazine and Vanity Fair, founder of news aggregator Newser and author of Rupert Murdoch bio The Man Who Owns the News. He is the winner of two National Magazine Awards.
“There is no editor and writer that has more passion and edge about the media business than Michael Wolff,” said Richard Beckman, CEO of AdweekMedia parent e5 Global Media, in announcing Wolff’s hire. Beckman said e5 would be making a significant investment in its print and digital businesses to make them “the absolute cutting edge” industry voice.
Wolff, well known for taking provocative stances in his media coverage, said he saw a opportunity to use the publications to tell the story of how the media industry is undergoing what he called “one of the greatest examples of modern industrial transformation.”
“This is the opportunity we have -- to not only be great for the media business, [but also] put ourselves in the sweet spot of what we’re covering,” he said. “But most of all I want to have a lot of fun covering it. I want to make some trouble.”
Wolff is the latest high-level hire by e5, which formed with the purchase of Adweek, along with The Hollywood Reporter and Billboard, from Nielsen at the beginning of the year. In May, Beckman, formerly the top ad salesman at Condé Nast, brought in celebrity newsweekly vet Janice Min to head up a relaunch of The Hollywood Reporter.