Auto Ad Spending Sags in Q1

NEW YORK Ad spending for the ailing car industry fell more than 10 percent in the first quarter, according to both Nielsen Monitor-Plus and TNS.

Spending dropped 12 percent to slightly more than $2 billion, per Nielsen, while TNS says the drop was just a tad more, 13 percent to about $3.2 billion.

Ford and Chrysler had the sharpest spending drops. Chrysler was down 47 percent, per Nielsen, and 42 percent, according to TNS, while Ford was down about 30 percent, according to both ad trackers.

But those numbers don’t provide the whole picture.

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