Auburn-Oregon BCS Game Breaks Cable Record | Adweek
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Auburn-Oregon BCS Game Breaks Cable Record

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Vegas oddsmakers may have generously overestimated the offensive firepower on display, but Monday night’s Tostitos BCS National Championship game on ESPN was still one for the record books. Auburn’s last-second win over Oregon delivered an average 27.3 million total viewers, making it the most-watched program in the history of cable TV.

The first title game to be broadcast on cable, the Tigers-Ducks thriller outdrew six of the last 10 championship broadcasts on Fox and ABC. It’s worth noting that 2004 was a bit of a wildcard; that year, the title was shared by LSU and USC.

Compared to last year’s Alabama-Texas matchup on ABC, the 2011 BCS topper was down 11 percent in total viewers. ABC’s broadcast of the Jan. 7, 2010 game averaged 30.8 million total viewers, per Nielsen live-plus-same-day ratings estimates. That said, last night’s championship brawl showed a 2 percent lift when compared to the 2009 finale on Fox. Florida’s 24-14 victory over Oklahoma drew 26.8 million fans.

The lowest-rated championship game in the 25 years was ABC’s New Year’s Day coverage of the 1990 Sugar Bowl (7.4 HH rating). In the last dozen years, the least-watched title game was the 2005 Orange Bowl, a 55-19 USC drubbing of Oklahoma that drew 21.4 million viewers.

Last night’s contest now stands as the third most-watched BCS title telecast since the formation of the series. It also beat out the previous record for a cable telecast; ESPN’s Oct. 5, 2009, Packers-Vikings Monday Night Football telecast averaged 21.8 million viewers.

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