AT&T to Compete With Sirius XM

Generating a big buzz this week at the Consumer Electronics Show in Las Vegas, AT&T Cruisecast is about to offer Sirius XM some competition. Announced last November, Cruisecast is a satellite-based in-car TV and radio service.

Working with veteran satellite RaySat Broadcasting Corp., AT&T’s Cruisecast utilizes a compact, low-profile antenna and a technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels.

CruiseCast, which makes its debut this spring, will initially offer a 22 channel lineup that will feature a variety of kids and family, documentary, music, comedy, news, and sports programming with channels that include Disney Channel, Toon Disney, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, Comedy Central, MSNBC, CNN Mobile Live and CNBC.

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