AT&T to Compete With Sirius XM | Adweek AT&T to Compete With Sirius XM | Adweek
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AT&T to Compete With Sirius XM

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Generating a big buzz this week at the Consumer Electronics Show in Las Vegas, AT&T Cruisecast is about to offer Sirius XM some competition. Announced last November, Cruisecast is a satellite-based in-car TV and radio service.

Working with veteran satellite RaySat Broadcasting Corp., AT&T's Cruisecast utilizes a compact, low-profile antenna and a technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels.

CruiseCast, which makes its debut this spring, will initially offer a 22 channel lineup that will feature a variety of kids and family, documentary, music, comedy, news, and sports programming with channels that include Disney Channel, Toon Disney, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, Comedy Central, MSNBC, CNN Mobile Live and CNBC. In addition, 20 satellite radio music channels will also be available at the launch and the service has the ability to add channels.

The hardware won't come cheap. The MSRP has been set at $1,299, plus the monthly subscription fee will be around $28.

In addition to its satellite radio offerings, Sirius XM also has an in-car TV service called Sirius Backseat TV, which currently offers three channels -- Nickelodeon, the Disney Channel and Cartoon Network Mobile -- for $6.99 per month.