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Arbitron is unveiling this week its next generation portable people meter device. Dubbed PPM 360, the new sleeker device allows Arbitron to wirelessly upload listening data, rather than waiting for panelists to return home to dock the meter.
Arbitron hopes to roll out the new meter to its PPM markets in 2011 following the successful completion of a field test in one market later this summer. The rollout to Arbitron’s 48 portable people meter markets will take about 18 months.
Potentially,
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