To strengthen survey operations as it rolls out the portable people meter radio service, Arbitron announced Thursday (Aug. 28) it had named Steven Smith executive vp of survey operations. Smith succeeds Claire Kummer, who was named to the newly-created position of executive vp and chief quality officer.
Both report to Steve Morris, chairman, president and CEO for Arbitron.
Smith will be responsible for the roll out of the PPM service to the top 50 markets by the end of 2010.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in